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Developing digital and traditional marketing strategies to help you get found



The literal translation from the French is "to know how to do," from Savoir "to know," + faire "to do." It is first seen in English writing of Sir Walter Scott in "Guy Mannering" in 1815.

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Why invest in marketing?

You had a handle on it at one point. You knew what worked. You ran ads in the industry journal or attended trade shows that produced leads. These tried and (no longer) true methods just don’t produce the results they once did. 

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Every problem looks like a nail when the only tool you have is a hammer.

How are YOU doing?

Request free marketing audiWhat have you been doing to market your business? Which tactics are you using and what are you hoping to accomplish? Request your FREE, no-obligation communications audit.   

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The days of a proven formula that works like a charm are over.

Crossroads of traditional and digital

Crossroads of digital and traditional marketing  

Savoir Faire is an integrated marketing firm that sits at the crossroads of traditional and digital marketing, with an adventurous spirit when it comes to evolving disciplines. We’re educators as well as practitioners; we believe it’s critical that you understand the concepts and tactics we employ. When you do, you’ll feel comfortable enough share your goals and collaborate with us to achieve them.  

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Using the best mix of traditional and modern tools, we bring your story to life for the people you want to do business with.

Marketing is a journey, not a destination  

Request free marketing auditYou decide to join a gym. You go to the fitness assessment and even work out with a trainer for a few weeks. Then, you’re on your own. 

Question: If you sit at home on the couch, will you achieve  your fitness goals?

Answer: it’s unlikely.

Marketing your business is a similar exercise (pun intended). You must unlearn bad habits, develop new muscles and cross-train when you hit plateaus.  

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Your prospective customers have very likely already qualified you in some way before they reach your marketing or sales machines.

What’s your website redesign strategy?

What's Your StreategyAre you planning a new website? Or creating one without a plan? (It happens, trust us.) Eventually, there comes a time when you’ve gathered all the low-hanging fruit possible and band-aided as much as you can. That’s when you need a bigger change. Whether you’re working with an agency or redesigning in-house, this checklist will save you from some headaches.  

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Goals are where we want to go.
Strategy is the map.
Tactics are the steps we’ll take to get there.

Break free of the status quo

Break Free from the Status QuoWe work with our clients to challenge the status quo and develop appropriate solutions to their most troublesome problems. We make the effort to understand your business and the challenges it faces before we make a recommendation. What are your biggest marketing challenges?  

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Imagine what a fresh perspective could do for your most vexing business challenges.

Making Clients Bulletproof

Making clients happy loyal bulletproof

Our objective is to help you create the conversations and experiences that will turn prospects into customers, customers into raving fans, and leave your competition with no opportunity to intervene. The ultimate goal of our work is to turn you into our raving fan.  

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We work to understand your situation completely before we prescribe a solution.

Programs that drive results

Programs that drive resultsOur programs stand out. Consider the Facebook promotion we created and executed for a client that increased social referral traffic to their website by 244%, increased traffic from Facebook by 258%, increased website traffic from mobile devices by 221% and increased web traffic overall 18% - all in one month.  

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Old Rule: Interrupt people with mass messages crafted for the lowest common denominator
New Rule: Engage people who are looking for your product/service

Points of Interest

Points of interest

From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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