Marketing Automation Comparison Chart

Savvy companies are implementing marketing automation software and programs to generate insight and intelligence around their marketing programs. When you can see the effect of marketing actions, you can begin to reverse engineer the audience reactions you want to produce – and generate more of them over time. Recent surveys show that the #1 benefit of marketing automation is the ability to generate more and better leads and that nearly 2/3 of marketers said they saw benefits from using marketing automation within the first six months of its implementation.

Below you will see a comparison of five of the leading marketing automation software platforms. The PDF adds one more platform for comparison, compares 17 more features, and includes pricing information. 

Savvy companies are implementing marketing automation software and programs to generate insight and intelligence around their marketing programs. When you can see the effect of marketing actions, you can begin to reverse engineer the audience reactions you want to produce – and generate more of them over time. Recent surveys show that the #1 benefit of marketing automation is the ability to generate more and better leads and that nearly 2/3 of marketers said they saw benefits from using marketing automation within the first six months of its implementation.

The PDF compares six of the leading marketing automation software platforms based on 17 features and includes pricing information. 

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A/B Testing
Calls-to-Action
Dynamic/Smart Forms
Email
Lead Management
Lead Scoring
 List Segmentation
SEO Tools

Social Media Publishing/Monitoring

Workflows