Digital Marketing

The Art of Maximizing What Works

Digital marketing, also referred to as online marketing or sometimes Internet marketing, is more specifically a subset of disciplines within a larger digital strategy. The ability to effectively market online depends largely on what your goals are as well as budget and resources. Building an effective strategy is half the battle, executing and measuring successfully will win the war.

  • One of the most effective means of marketing your business in terms of resources and spend.
  • Rely on multiple disciplines, channels and testing procedures to ensure success.
  • Easily measure results using analytics packages for ROI analysis and resource planning.
Compass Digital
Senior Financial Resources
A&E Roastery
Solidscape
NHCIBOR
Martel
Covestor

Search Engine Optimization

Commonly referred to as SEO, Search Engine Optimization is one of the most important elements of a successful online presence and is born from both the marketing and development sides of a website. The ability to outrank your competition in the major search engines and gain qualified traffic to your site is paramount to your online success.

Paid Media

Paid media is one of the most complex online marketing disciplines whether you’re using Google Adwords, Bing Adcenter, a third-party platform for serving ads, retargeting or buying direct. The difference between spending money and spending money effectively is often miscalculated and can mean the difference between growing your business and being out of business.

Landing pages are a key element for Paid Campaigns.

Our guide will show you how to make compelling landing pages.

Analytics

Analytics is the backbone to successful online marketing, proper measurement and tracking of online campaign success. Good data is crucial to obtaining better business intelligence and making key decisions on marketing spend and resources. Learn More...

Social Media

Social media channels are at the forefront of today’s society from both a social and business perspective. Understanding which channels are the best for your business and the distinct needs of each channel is crucial to using social media effectively.
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Email Marketing

Although email marketing is usually categorized as an inbound marketing technique, it was born long before inbound came about and has a strong purpose, regardless of its ties to inbound. One of the most important elements to improving ROI and reducing spend, email is critical for your business. Learn More...