Social Media

Social media has quickly evolved from a set of simple peer-to-peer platforms to a complete cacophony of sites that allow businesses to connect with customers, prospects, peers, prodigies, and much more. The ability to engage with imagery, video, audio, the written word and a host of other content types has led to an evolutionary shift in how businesses can use social media to win hearts and minds.
  • Social Media can help you engage with people while they’re doing their research and deciding what to buy.
  • Social media can help you spread your messages beyond your immediate network of friends, family, customers, prospects and vendors.
  • Social media can help you bring your company to life. It gives your company a voice and personality, which can be beneficial for a variety of audiences, including potential new hires.
  • According to Gartner research, by 2020, customers will manage 85% of their relationship with a business without talking to a human being.

52% of online adults now use 2 or more social media sites, up from 42% in 2013.


84% of B2B marketers use social media in some form.


For the first time, 50% of internet users w/ college educations use LinkedIn.

Social Media Platform Definition

Choosing among the myriad of social media platforms can be challenging, especially for those who don’t use them regularly. We typically recommend that you go where your customers and clients are, whether that’s Facebook, Twitter, LinkedIn or something more obscure.

Social Media Strategy

Just having a presence on a social media platform isn’t enough. Knowing what your goals are and how and why you want to use the platform will ensure effective use of your time and efforts.

Social Media Execution

If you don’t have the resources or bandwidth to execute your program effectively in-house, we can provide the expertise to post, measure and analyze your social media program.

Are you optimizing your social media?

This blog post covers our favorite social plugins.

How important is social media, really?

It’s only important if your customers use the internet. At all. Ever. See how one company increased visits to their website by almost 250% in two months.

Use Social Media to find new customers

Learn how to use social media to prospect for new customers with our workbook.

Inbound Marketing - like a Picasso

Social Media is a key element of inbound marketing, the process by which you attract, nurture and convert visitors into customers.