Marketing Automation

Marketing automation is one of the strongest allies a company can have in executing smarter marketing programs. The ability to strategize, plan, build, execute and measure all your activities from a single platform is a true game changer. Yet we only see a small percentage of companies invest and successfully implement this not-so-secret weapon.
  • Marketing automation is the single best way to increase efficiency within your marketing program.
  • Marketing automation will return better rates of lead conversion and lead retention.
  • Marketing automation is one of the few ways marketers can truly connect marketing spend to closed sales.
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Marketing automation can successfully increase your conversion rates by more than 50% when implemented effectively.
(Lenskold and Pedowitz Groups)
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45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation.
(Lenskold and Pedowitz Groups)
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49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without.
(Lenskold and Pedowitz Groups)
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Templates

Marketing Automation Integration

Choosing the proper platform, configuring it and integrating it with other systems is a complex job. Don’t go it alone.

Template Development

Marketing automation relies on successfully developing both landing page and email templates as well as Calls To Action and other items.

Program Measurement

The success of marketing automation is largely determined by the accurate measurement of campaign effectiveness. Identifying and measuring the right metrics will lead to a higher rate of success.

Confused by all your marketing automation software options?

We compared six software solutions and compiled information about 17 features to help you select the solution right for you. 
Templates

Will you make your marketing matter this year?

Brian Halligan, CEO and co-founder of Hubspot, joined our Stephanie McLaughlin for Make Your Marketing Matter. Watch the interview.

Turn your Website into a Marketing Asset

Your website can be a powerful tool for engaging with customers and prospects during their purchase process.

How are you doing?

Our inbound marketing assessment will help you gauge your online marketing effectiveness.

Need help with your campaigns?

Our campaign reference guide will help you organize your program.