Traditional Marketing

The Art of Maximizing What Works

You’re doing it, you’re just not doing it well. And there are probably other things that you could do that might be even more effective. We’re not going to tell you to stop everything you’re doing. We’re going to evaluate it against your goals, improve what’s working, retire some things, and bring new ideas to the table. Every company has an ideal mix of traditional and digital marketing tactics. Savoir Faire is here to help you find yours. 
Compass Traditional

Traditional tactics for different stages of the sales funnel:

  • Website
  • Public relations
  • Bylined articles
  • Case studies
  • Reports
  • Print advertising
  • TV advertising
  • Radio advertising
  • Speaking engagements
  • Brochures
  • Flyers
  • Trade shows
  • Direct mail
  • Proposals
  • Newsletter
  • Seminars and events
  • Sponsorships
  • Memberships & associations
  • Networking
  • Signage
  • Promotional items

Traditional Marketing Success: Wisdom and Art

Even the digital giants use traditional tactics when appropriate. We see TV ads for Google, Microsoft and Verizon products, billboard ads for T-Mobile and print ads for Samsung. Apple, a company at the forefront of design and innovation still utilizes print ads. We may be living in the “Digital Age,” but traditional marketing tactics still work when utilized appropriately.

Traditional Tech

The magic is knowing when it’s appropriate to use them and how to deploy them well. Savoir Faire knows.

The Roots of Local

Local businesses need to maintain their presence in their local communities. This requires investing in and staying consistent with the traditional marketing tactics that are working, and amplifying your investment in the local community. Savoir Faire brings consistency and sophistication to this execution. Our tools and insight will help you execute more effectively in your local market.