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Thursday, 28 September 2017 11:48

Who are you Marketing to?

If you don’t know who you’re marketing to, how do you know if your website is successfully capturing your ideal audience?

Thursday, 28 September 2017 11:40

Designing from the Phone Up

Instead of designing for desktop users and modifying for mobile users, why not consider mobile users first?

Thursday, 28 September 2017 11:34

Creating Optimal User Experiences

A well-organized information architecture is the key to creating optimal user experiences.

Thursday, 28 September 2017 11:32

It’s Not All About You

Although your opinion matters, your website isn’t ultimately designed for you. It’s for your customers.

Thursday, 28 September 2017 11:28

The Importance of Pillar Pages

Not to be confused with Picture Pages from the late 1970s, pillar pages are extremely useful website pages, for both humans AND Google.

Thursday, 28 September 2017 11:25

A Bit of Web Design History

After 100 years, a Dutch art movement continues to influence product and web design.

Tuesday, 12 September 2017 21:02

Write Better Subject Lines

Good subject lines are one of the most important aspects of a successful email marketing campaign.

Tuesday, 12 September 2017 20:58

Humanizing Your Emails

Do your subscribers know who you are? Do you get the feeling that they know there’s a an actual person behind the emails?  If not, you may need to take a step back.

Tuesday, 12 September 2017 20:50

Email Automation is Your Friend

What is email automation, and why should you care?

Tuesday, 12 September 2017 20:46

How Did You End Your Last Email?

There’s one word that will increase your response rates significantly.

Tuesday, 12 September 2017 20:37

An Email Marketing Plan You Can Stick To

As a species, humans are generally terrible at sticking to a plan.

Tuesday, 12 September 2017 19:57

Jaw-Dropping Email Stats

Businesses are getting some great results from email marketing. Check out these stats for proof.

Wednesday, 30 August 2017 12:27

Write Stronger Openings

Are your blog posts turning readers off before they get past the first paragraph?

Wednesday, 30 August 2017 12:22

Timely + Relevant = good post topic

Work smarter, not harder.

Wednesday, 30 August 2017 12:19

Using Data to Choose Blog Topics

Are you using data to help you choose your next blog topic? Deciding what to blog about this week should involve more than tossing a coin.

Wednesday, 30 August 2017 12:16

Getting More Out of Your Content

What do you do with an idea that seems too big for a blog, but you’re compelled to write about?

Wednesday, 30 August 2017 11:57

B2B Blog Post Templates that Work

Not sure what format to use for your next blog? Try one of these B2B blog post templates, recommended by Jeff Bullas.

Wednesday, 30 August 2017 11:55

The Art of Repurposing

Once you’ve developed a great post, the information can (and should) be updated, repurposed, and otherwise reused.

Wednesday, 30 August 2017 11:49

Blogging Mistakes to Avoid

Everyone makes mistakes. If you’re like us, you learn from mistakes, so you can improve and grow your business. Here are some common blogging mistakes to avoid and/or learn from.

Wednesday, 16 August 2017 17:39

Measuring Social Media Data

Your latest Facebook post got a ton of likes. If that was your main goal - congratulations! Chances are, however, there’s a bigger goal, and those likes don’t tell you how close you are to achieving it.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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