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Tuesday, 01 August 2017 18:27

Sales needs to be social

Buyers are researching companies and products before they even talk to sales person. Guess what? They’re  also researching salespeople.

Tuesday, 01 August 2017 18:25

Social Media URLs and Your Brand

You spend a lot of time crafting messages and images for use on social media. But did you spend any time on your URLs?

Tuesday, 01 August 2017 18:11

It’s an addiction

Despite all the wonderful things social media has allowed people to do, it has a bit of a dark side.

Tuesday, 01 August 2017 18:01

How to Act on Social Media

Honest, friendly, helpful and ...funny!

Tuesday, 01 August 2017 17:25

Social Media for B2B Marketing?

Absolutely. Social media marketing B2B marketing is more effective than you might assume.

Tuesday, 01 August 2017 17:19

The Power of Social Media

Social media’s influence on our daily lives has become incontrovertible.

Tuesday, 01 August 2017 17:09

What is Social Media For?

Social media has evolved from a place where content gets dumped, to a place where content begins a conversation.

Tuesday, 01 August 2017 16:57

A Few Facebook Secrets (Shhh…)

You probably use Facebook for your business, but do you know about all of the features available to help you succeed?

Tuesday, 01 August 2017 16:41

Using SEO Data for Social Media

SEO data is crucial to developing a successful marketing strategy today, but it can be used for more than simply pleasing Google bots. It can also boost your social media marketing efforts.

Wednesday, 19 July 2017 14:10

We Reinvented the Enewsletter

Here at Savoir Faire we spend a lot of time with our heads down doing great work for our clients. To the point, sometimes, that we forget to pick our heads up and tell you things. Interesting things. Important things. Like that time we completely reinvented the email newsletter and never bothered to tell anyone about it.

Wednesday, 19 July 2017 12:34

Facebook Changes to Link Previews

As usual, Facebook has made changes which could be significant for social media marketers as well as website developers.

Wednesday, 19 July 2017 12:29

Don’t Make These Branding Mistakes

There are some branding mistakes that can really knock your company’s image down a few pegs. Here are some of the big ones to avoid.

Wednesday, 19 July 2017 12:24

Marketing vs. Branding

The terms marketing and branding are sometimes confused with one another. So, we thought we’d talk about what’s what.

Wednesday, 19 July 2017 12:03

Choosing Your Domain Name

Choosing a domain name (if you don’t already have one) may seem simple, but it has far-reaching implications you should know about.

Friday, 30 June 2017 20:37

Time for a Content Marketing Checkup

We’re halfway through 2017, so it may be the perfect time to give yourself a content marketing checkup.

Friday, 30 June 2017 20:26

Let’s Define Content Marketing

The buzzword is everywhere. You know you should be doing it, or doing it better. Your competitors are doing it, and you want in. But what exactly does content marketing mean? And why is it so great?

Friday, 30 June 2017 20:19

Content Marketing Analytics

Do you know how well your content marketing campaigns are performing?

Friday, 30 June 2017 20:10

Content That Inspires Engagement

One of the main goals of your content marketing efforts is to encourage engagement. However, knowing what type of content generates engagement and other traction online can be tough.

Friday, 30 June 2017 19:51

Pay Attention to Google RankBrain

There’s a strong correlation between Google RankBrain and your content marketing strategy results and rankings. Don’t ignore it.

If you’re a fan of modern TV shows it’s worth asking yourself if you like how juicy, and real, and engaging they are, how they hold your attention over time. If you do, then it might be worth also asking whether you can apply some of those same engaging traits to marketing your business.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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