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Thursday, 09 April 2015 20:16

The right tools for the job

You wouldn’t drive a nail with a wrench. And you wouldn’t snake a toilet with a garden hose. And you wouldn’t spread joint compound with a butter knife. (Would you?)

Like most jobs, marketing has specific tools to accomplish certain jobs effectively. Unfortunately, many people don’t understand which marketing tools are intended to accomplish which jobs (goals).

Many business owners have been doing their marketing “on their own,” doing what they know and/or what someone told them they “had to do” (and which aren’t always connected to an overall strategy).

Savoir Faire has developed a Communications Audit that we use to discuss and assess marketing activities with business owners and managers. Get the download!

Do you know someone who should see this?

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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