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Friday, 10 April 2015 18:56

Effective CTAs

You know Google wants you to create lots of good, relevant content to improve your chances of appearing on SERPs. And, like a good marketer, you’ve create blog posts, white papers, case studies and other downloadble content. Now what?

Having content online isn’t enough. You need to let people know it’s there and why they might be interested in it. That’s where calls-to-action (CTAs) come in.

CTAs are like little ads directing visitors to content they might find useful. But where should you place your CTAs and how do you optimize them to encourage clickthrough? Download Savoir Faire’s CTA overview to learn more.

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