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Monday, 27 April 2015 19:57

Embracing Change

Embracing Change, Savoir Faire Marketing/Communications Copyright Paramount Television

“Well it's time to change when it's time to change...When it's time to change you've got to rearrange” sang Peter Brady in 1972.  The time to change has certainly come for marketing.

Over the years, TV acting, like we saw on the Brady Bunch, and in years both before and since, has evolved. Today, actors have the opportunity to embrace their roles and develop their characters like never before. Before cable, TV writers avoided subtlety in order to attract as many viewers as possible. Interestingly, marketing did the same thing.  Read Stephanie’s blog post to learn how.

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