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Monday, 17 August 2015 10:10

New Facebook Features

It seems Facebook is always updating something, adding features, changing its privacy policy or terms of use, or updating what you see in your feed.  Some of the most recent features could have a big impact on business.

First, Facebook now allows users to customize their news feeds to prioritize updates. This means having good content will be even more important as people actively choose what to see first in their feeds.

Second, Facebook announced a new pixel for conversion tracking. While current pixels will continue work, you might want to update.

Third is Facebook Beacon, a device for your local business that sends information to people who are on facebook near you and have bluetooth turned on. The device is free. Simply request one from Facebook for your local page.

For more information on these and three additional updates, read Social Media Examiner’s post, “6 new Facebook Features for Business: What Marketers Need to Know

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