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Monday, 12 October 2015 19:17

WordPress and SEO

Google loves WordPress. But even more so with customization.

As one of the most implemented content management systems, WordPress has evolved to include some great features for both blogs and websites. However, it’s popularity and Google’s preference for it (logical architecture and blogging focus), won’t guarantee your search engine rankings.

First, the WordPress default permalink or URL settings utilize query strings rather than keyword rich, search engine friendly URL slugs.

Second, themes are not necessarily optimized for load time, code structure and mobile responsiveness, all of which can affect search engine rankings.

There are SEO plugins that will assist you in applying SEO best practices to your site and will alert you to possible issues; missing alt tags on images or content length. One of the best we have found is by Yoast. This plugin will help you add focus keywords, page titles and meta descriptions based on those keywords as well as provide page analysis for better optimization.

Keep in mind, a plugin is not enough. You must still create quality content and continually evaluate your keywords and rankings and adjust your strategy accordingly.

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