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Sunday, 20 December 2015 19:16

Post-holiday Marketing Opportunities

Many business put a lot of time, energy and money into their marketing leading up to Thanksgiving and through the holiday shopping season. Post-holiday marketing can help businesses capitalize on holiday sales, increase post-holiday sales and establish long-term relationships with customers.

Email campaigns after the holidays can help businesses stay top-of-mind as well as provide help and insight to new (and repeat) customers by offering tip sheets and how-tos. Businesses can use buying insights from the holiday season to send offers based on demographics and purchase behaviors.

Email can also be used to send special offers for accessories or related products based on recent purchases.

Finally, as the holidays end, it’s a good time to promote products related to New-Years resolutions and self improvement.

Don’t just sit back and relax. Capitalize on post-holiday marketing opportunities. For more information read our blog post “Email Marketing Solutions & Strategy.”

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