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Thursday, 07 April 2016 17:44

Responding to Bad Reviews

Sometimes, your business gets a bad review on Yelp or other review site. Your carefully-considered and crafted response is critical to maintaining your reputation.

It’s hard to read negative comments and not take it personally. You can “go on the defensive” and reply irrationally and from a place of emotion as a result. But attacking the reviewer can further damage your business reputation as a result.

So what should you do? Calm down and then follow these 7 steps from SearchEngine Journal.

  1. Read the review carefully

  2. Research the issue

  3. Research the writer

  4. Start with an apology

  5. Explain the issue and solution

  6. Remember your audience

  7. Continue to your reputation

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