Show me POIs about…

From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

See All
Thursday, 07 April 2016 17:46

It’s Not a Funnel

The traditional sales funnel representing a linear decision and purchase path no longer applies to today’s buyers.

According to marketoonist, this funnel concept, also referred to as the AIDA-model (Awareness, Interest, Desire, Action) and dating back to the late 19th century, has become outdated.

According to a Harvard Business Review article, he quotes:

“The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them.”

To learn about the modern “funnel” or buyer’s journey, watch this this short video from Make Your Marketing Matter in which Stephanie explains how the buying process has changed.

Do you know someone who should see this?

Leave a comment

Sign up to receive the newest POIs bi-weekly

From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

Invalid Input

 

x