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Thursday, 07 April 2016 17:49

Facebook A/B Testing

Discovering what resonates with Internet users involves a lot of testing and trial and error.

For Facebook advertising, you need to determine what text and imagery will spark enough interest to drive action among your targeted demographics.

You could just guess and output any number of combinations to see what sticks. But results from this type of effort can be difficult to track and evaluate.

Instead, A/B or split testing allows you to compare similar ad efforts in a systematic way to determine the best combination of copy and imagery to entice a user to click or engage.

Read Aida Gadzo’s blog post “7 Simple A/B Tests for More Effective Facebook Ad Design” to learn how you or your marketing agency can test Facebook ads to uncover what best resonates with your audience.

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