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Tuesday, 10 May 2016 19:45

Types of Facebook Ads

Facebook allows you to choose from different ad types for different devices.

 Ad placements include:

  • Mobile News Feed

  • Desktop News Feed

  • Right Column

  • Instagram

Each of these placements can accommodate various types of ads such as links, photos, videos, carousels or the newer Canvas.

Choosing the right ad type and placement depends on the results you want to achieve.

Facebook offers an Ads Guide that shows how these placements might look. The guide also allows you to select from a list of objectives to assist you in choosing which ad type or types are best suited to your goals. Objectives might be clicks to your website, post engagement, page likes or app installs.

For a list of objectives, ad types and design recommendations from Facebook, take a look at their Ads Guide.

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