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Tuesday, 17 May 2016 20:25

Content Marketing Strategy

Creating a content marketing strategy goes beyond generating interesting blog topics and engaging visuals.

There are a number of elements that should be thought about before content creation is even considered. These include company goals, targets and metrics, the tactics to achieve those goals and the people, processes and technology in place to execute those tactics.

Once you’ve done your thinking about these elements, write them down.

According to Content Marketing Institute, 75% of the most effective teams document their strategy. Yet, almost two-thirds of content professionals fail to write their strategy down.

For more information about creating and documenting an effective content marketing strategy, check out Search Engine Watch’s Content Marketing Strategy Documentation Map.

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