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Tuesday, 17 May 2016 20:29

Boost for Mobile

Building on “mobilegeddon,” Google continues to strengthen and boost its mobile-friendly algorithm.

The changes rolled out this month increase “mobile-friendly” as a ranking signal to “help our users find even more pages that are relevant and mobile-friendly.”

While this roll-out is not as significant as the algorithm update (also referred to as mobilegeddon) from April of last year, websites that are not mobile-friendly will begin to see declines in mobile search rankings and results.

Mobile-friendliness in the eyes of Google is a yes/no, on/off algorithm, with no points for being sort-of-mobile-friendly. To check if your site is mobile friendly, you can use Google’s mobile friendly test tool.

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