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Tuesday, 05 July 2016 12:17

Email Signatures

A number of years ago, we provided a client with instruction on email signature design. We thought it would be good to check in on today’s email signature best practices.

At the time, companies were beginning to experiment with images within their signatures or even as their signatures in order to bring consistent branding into their electronic communication.

There were a number of concerns with regard to images however.

  • When including all contact information in an image, senders made it difficult for recipients to add contact information to an address book.

  • Images might arrive as attachments rather than as part of the message or require user permission to load.

  • And large images could affect email size and mobile readability.

Ultimately, It was recommended that only a small logo be included and that font styling be minimal.

But technology has come a long way and email clients such as Outlook are providing more support for CSS, fonts and colors.

Hubspot offers 9 tips to write great email signatures, which certainly points to a change in opinion regarding images and how much information a signature should include. But they still emphasize consistency, simplicity and mobile-friendly design.

Email Monks doesn’t completely chastise images, but still vehemently advises not to put all contact or signature information in a single image and to avoid using more than 2 images in a signature.

Whatever you choose to do, keep in mind the main goal of an email signature is to provide contact information. But they are also a great way to market yourself.

Do you know someone who should see this?

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