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Thursday, 21 July 2016 20:02

Transactional Email Optimization

Transactional or triggered emails have some of the highest open rates, up to 8 times the rate of traditional email marketing efforts. Don’t they deserve more attention?

Marketers spend a lot of time crafting bulk email messages in order to nurture leads, further engagement and enhance relationships.

Alternatively, transactional emails, which are sent to an individual based on some action, are usually left to a web developer or IT professional to write and manage as part of the overall functionality of a website.

However, these emails provide a great opportunity to build trust and drive engagement or additional purchases.

Learn about the importance of blending the necessary transactional email content with marketing messages and how to optimize the design and user experience in our blog post “Optimize transactional emails to increase trust and conversions.

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