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Tuesday, 16 August 2016 16:27

Google Shopping - What’s Next?

Will Google Shopping replace organic search results in the future? It’s possible. Here’s what you can do to prepare yourself for the shift.

Right now, users still have to make their way to your ecommerce website to make a purchase. However, it’s possible that one day they won’t, and that day might be sooner than you think. In fact, Google Shopping has actually been testing this functionality since 2015.

There are a few things you can (and should) do to prepare for this, and how you approach the challenge depends on whether you own the product(s) in question or you are an affiliate or review site (or similar).

How the future of Google Shopping will affect your e-commerce business still remains unknown. However; experts are agreeing that by developing great content, you can increase the chances of users choosing to visit your website for a full experience rather than purchasing directly through Google.

Learn more from SEO expert, Tim Allen’s post on the future of e-Commerce.

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