Show me POIs about…

From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

See All
Wednesday, 31 August 2016 11:44

Marketing and the 2016 Summer Olympics

Making an impact and keeping an international audience engaged is anything but easy. Especially when everyone speaks a different language, follows a different culture, and strives for different goals. How can companies keep messaging relevant and inspiring under such circumstances?

Storytelling has always been a crucial part of content marketing, regardless of the product, or what event is being used as a marketing tool. It’s important now, more than ever, that companies have a good story to tell. And the story must be one that resonates with their audience in a way that inspires people to want to be part of what they’re doing.

It’s also important for brands to be careful about who they are associated with, because a bad story can also take down an entire brand, depending on how they handle a particularly sticky situation.

Read Sharpen Digital Marketing Strategies with Key Takeaways from 2016 Rio Olympics, by Shabana Arora for more important takeaways.

Do you know someone who should see this?

Leave a comment

Sign up to receive the newest POIs bi-weekly

From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

Invalid Input

 

x