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Thursday, 05 January 2017 13:44

How Much Content Do You Need?

Well, that depends on your objectives. And, how much content you need vs. how much you can realistically create without compromising quality is also important to consider.

Once you’ve established your objectives, and you have a team of writers, editors, and graphic designers to help you create the content, you can start creating buyer personas. Each buyer persona will need content for each stage of the buyer’s journey, so how much content you need will depend on how many different personas your target audience consists of.

Once you’ve defined your buyer personas and what information they will need at each stage of the buyer’s journey, you’ll need to put together an editorial calendar. This will allow you to organize and schedule all of the content you’re creating, so that everything is delivered at the appropriate time, and for the appropriate persona.

Learn more about creating buyer personas and tips for building editorial calendars in this article.

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