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Tuesday, 17 January 2017 20:00

Where Kindness and Content Collide

Sara Wachter-Boettcher talks about the value of focusing on kindness in our content to reach a larger audience. A unique, but compelling approach.

What if you focused on the minority of your audience instead of. the majority? What if you tried to please or delight the not-your-average customer instead of the average customer? Flipping your strategy to focus on a select few, versus trying to please everyone, may actually result in a more successful content campaign.

“Edge cases” may only affect some people, some of the time. And, while it may seem counterintuitive to try to please or appeal to such a small audience, focusing on special needs or uncommon situations may actually help you to reach a broader audience.

One of the most compelling examples relates to Facebook’s Year In Review feature, and a particular edge case that caused Facebook to redesign the feature entirely.

Read the full article here.

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