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Wednesday, 25 June 2014 00:00

Retail signage

Let passersby know where you are and what you sell.

A&E Coffee & Tea opened a second café in 2014 in downtown Manchester, NH. The location is set back from the street and must compete with urban “visual overload.” In order to help let passersby know where the café is and what it sells, we focused less on the business’ logo and created a sign that highlighted “Coffee & Tea” while remaining true to established branding using logo elements, brand fonts and brand colors. The client liked the visual presentation of the sign so much, it has since been used on the new sign in their Amherst location.

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