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Tuesday, 03 June 2014 00:00

Brand consistency

Consistency is the key to building your brand.

Client Covestor had been producing online content for user download. However, their PDF files were inconsistent, and according to the client needed to find some middle ground in their design, representing both the technology they provide and the human interaction, old-school finance with new school startup.

Savoir Faire created a template using existing branding to present information in a way that was clean, modern and consistent while harkening to traditional financial investment firm marketing materials.

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