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Thursday, 20 March 2014 00:00

Cats win the internet.

Taking a less traditional approach can produce big results.

Sometimes, it makes sense to change up your advertising visuals and present something different from what you have done and what others are continuing to do. It can help you stand out on a page of similar online web ads.

Continual analysis of ad performance over a period of a year suggested users responded a little better to ads that were less traditional. Savoir Faire decided to go a lot less traditional for the space because, well, who doesn’t love a good cat meme?  Cats are winning the internet everywhere!

Savoir Faire created a cat ad that was one of the top performing ads for our client in this channel.

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