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Friday, 12 December 2014 00:00

Inbound marketing

At its core, inbound marketing is about being found online.

Inbound Marketing is like a Picasso: it takes things you may already be familiar with – a nose, two eyes, two ears and a chin – and rearranges them to make a completely different picture. In this case, the elements are your website, social media, a blog and email. You may think you know how each of these things “works” but when you put them together using the Inbound Marketing philosophies, they create a completely different picture.

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