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Monday, 17 September 2012 00:00

So you’re going to a show

A professional, cohesive trade-show display can help your company make a positive impression at an event. 

Senior Financial Resources participated in the Senior Move Expo, an event aimed at seniors and boomers with elderly parents. They needed a professional, cohesive display that was consistent with other marketing and branding materials.

 To maximize their investment, we designed a modular set of elements that can be reused in different ways and at different events. A graphical back-wall used an image that had been used in advertising and on local billboards to create visual consistency and recognition. A tower unit designed with “scrapbook” images of the company’s client events told the story of the relationship they develop with their clients. Two TV monitors on stand played a looped video of the company’s TV commercials along with client testimonials, making use of existing assets. A high-top table and stools gave company representatives space to talk with attendees on a more private basis. Finally, several printed items were created for the show for attendees to take away with them. 

 

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