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Tuesday, 03 March 2015 00:00

Tactile Communicatiion

Subtle embossing on cotton paper Taste of Ink

With emerging mobile technologies,, it was easy to jump to the conclusion a few years ago that traditional business cards would become extinct. But advances in printing and in paper make business cards a powerful visual and tactile communicator of your brand.

 

Before a person even really takes a good look at your business card, their fingers begin to judge the quality of the card and what it says about your business. Heavy stock versus light; glossy versus dull; textured versus smooth. It becomes important to find creative and innovative ways to communicate not just visually but through other senses. Read more about sensory marketing in business cards. Read more...

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