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Branding (18)

Thursday, 26 October 2017 19:01

Are You Getting Emotional?

Creating an emotional connect with potential customers may be more important than you think.

Thursday, 26 October 2017 18:47

You Need a Brand Style Guide

Many businesses make the mistake of overlooking the value of a brand style guide.

Thursday, 26 October 2017 18:30

Brand loyalty: dead? Or just different?

What makes customers loyal to a brand? Unfortunately, it’s become much harder to answer that question.

Thursday, 26 October 2017 18:14

Rebranding is an art

There’s no one-size-fits-all approach when it comes to rebranding.

Thursday, 26 October 2017 17:56

Thinking about rebranding?

Considering a rebrand? One branding expert suggests following the 5 R’s for best results.

Wednesday, 19 July 2017 12:29

Don’t Make These Branding Mistakes

There are some branding mistakes that can really knock your company’s image down a few pegs. Here are some of the big ones to avoid.

Wednesday, 19 July 2017 12:24

Marketing vs. Branding

The terms marketing and branding are sometimes confused with one another. So, we thought we’d talk about what’s what.

Wednesday, 19 July 2017 12:03

Choosing Your Domain Name

Choosing a domain name (if you don’t already have one) may seem simple, but it has far-reaching implications you should know about.

Wednesday, 29 March 2017 17:18

Modern Marketing Checkup

Modern marketing is complicated.  Are you doing it right? Maybe it’s time for a quick checkup.

Thursday, 13 October 2016 12:59

Increase Sales with Push Notifications

Wait, don’t leave!

Wednesday, 20 January 2016 20:24

Creating a Brand

Brand development can be hard. There are a lot of things to think about besides your logo.

Monday, 04 January 2016 21:23

Governing Your Brand

In the age of social media, governing and protecting your brand can be difficult.

Monday, 04 January 2016 21:22

Brand Names

A rose by any other name would...cause great confusion.

Sunday, 20 December 2015 19:34

Brand Guidelines

Consistent communication of a company’s brand is vital to brand awareness and brand engagement.

Tuesday, 15 September 2015 16:08

Monitoring your brand

Online reviews and review sites have exploded recently and become essential to business.

Monday, 22 June 2015 20:45

Are you missing out?

Businesses and marketers agree that branding is essential to relationship building, attracting new hires and communications. Yet, according to a June AdvertisingAge article, only 62% of companies have a formal brand platform.

Tuesday, 03 June 2014 00:00

Brand consistency

Consistency is the key to building your brand.

Monday, 08 April 2013 00:00

Branding Guidelines

Creating a branding guidelines document can be helpful for guiding your marketing materials and keeping everything visually complementary 

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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