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Content Marketing (86)

Friday, 30 June 2017 20:37

Time for a Content Marketing Checkup

We’re halfway through 2017, so it may be the perfect time to give yourself a content marketing checkup.

Friday, 30 June 2017 20:26

Let’s Define Content Marketing

The buzzword is everywhere. You know you should be doing it, or doing it better. Your competitors are doing it, and you want in. But what exactly does content marketing mean? And why is it so great?

Friday, 30 June 2017 20:19

Content Marketing Analytics

Do you know how well your content marketing campaigns are performing?

Friday, 30 June 2017 20:10

Content That Inspires Engagement

One of the main goals of your content marketing efforts is to encourage engagement. However, knowing what type of content generates engagement and other traction online can be tough.

Friday, 30 June 2017 19:51

Pay Attention to Google RankBrain

There’s a strong correlation between Google RankBrain and your content marketing strategy results and rankings. Don’t ignore it.

If you’re a fan of modern TV shows it’s worth asking yourself if you like how juicy, and real, and engaging they are, how they hold your attention over time. If you do, then it might be worth also asking whether you can apply some of those same engaging traits to marketing your business.

Friday, 30 June 2017 19:22

Create Content that Converts

Are you creating content just for the sake of it? Content marketing is more than just throwing content out there and hoping for conversions.

Wednesday, 12 April 2017 17:44

SFMC Recommends Google’s Suite of Tools

Did you know that Google is more than just a search engine? Find out what free tools Google offers, and how they can help you increase your website’s rank. (Did we mention they’re FREE?)

Wednesday, 29 March 2017 17:46

Understanding Current Internet Use

More people are using the Internet now than ever. We recently took a closer look at who’s using the Internet, who’s not, and the data behind it.

Wednesday, 29 March 2017 17:37

Video Content For Your Audience

Want to grab your audience’s attention and keep it? By developing the right type of video content during each stage of the buyer journey, you can do just that.

Thursday, 16 March 2017 13:04

Why Should Anyone Care?

Joe Pulizzi talks about creating content that stands out.

Thursday, 16 March 2017 12:50

Content Marketing Ideas for Non-Writers

How to do “content marketing” if you’re not a writer.

Wednesday, 01 March 2017 17:42

Let’s Get Visual

Visual content is becoming the norm, because text only is, well, boring! 

Tuesday, 14 February 2017 20:29

Marketing to People (vs. Users)

Marketers have developed a bad habit of dehumanizing their customers, which is a little bit of a problem because — the last time we checked —  customers were usually humans...right?

Tuesday, 14 February 2017 20:24

Been there. Read that. Ugh!

Sometimes it feels like all of the good stuff has already been written. But deep down, you know that’s not really the case. (Right?)

Tuesday, 14 February 2017 20:20

Developing The Right Buyer Persona

You’ve taken the time to develop a solid inbound marketing strategy. Awesome sauce! But - are you targeting the right buyer persona?

Wednesday, 01 February 2017 13:22

Jeff Bullas Talks Marketing Automation

Marketing automation actually sounds a lot more complicated and fancy than it actually is. Take it from Jeff Bullas.

Tuesday, 17 January 2017 20:00

Where Kindness and Content Collide

Sara Wachter-Boettcher talks about the value of focusing on kindness in our content to reach a larger audience. A unique, but compelling approach.

Tuesday, 17 January 2017 17:01

Create Content in Less Time

Content creation is time consuming by nature. There’s no way around that. But it’s possible to speed up the process by being smart about how you spend your time.

Thursday, 05 January 2017 13:47

Content Marketing and Brand Perception

“Content is the gateway into a brand's soul, and when done right, it provides insights to the customer’s wants,” said Jillian Hilliard, director of brand marketing, small appliances, at Electrolux. 

Thursday, 05 January 2017 13:44

How Much Content Do You Need?

Well, that depends on your objectives. And, how much content you need vs. how much you can realistically create without compromising quality is also important to consider.

Wednesday, 04 January 2017 18:17

Did You Budget for Content Marketing?

If not, you’re making a big mistake.

Monday, 05 December 2016 16:19

Winning with Comprehensive Content

Content marketing is about so much more than pushing out words, images and videos.

Monday, 05 December 2016 14:08

What Inbound Is and Is NOT

These days, we seem to think we know an awful lot about what Inbound marketing isn’t. So what IS it?

Thursday, 10 November 2016 16:00

2017 Content Marketing Trends

Is it worth trying to predict what’s in store for content marketing in 2017? 

Thursday, 10 November 2016 15:45

Market to People Where They Are

If you’re having a hard time planning your next move, you’re not alone.

Thursday, 10 November 2016 15:40

What is Micro-moment Marketing?

With a significant increase in consumers and businesses who use mobile devices to shop for products and services, micro-moment marketing directly addresses our on-demand generation.

Wednesday, 26 October 2016 20:02

Inbound Data Status Report 2016

Hubspot surveyed and collected information from a combination of 4,500 marketing and sales professionals worldwide, and organized the results into: The 2016 State of Inbound Report.

Thursday, 13 October 2016 13:17

Everything’s getting so personal these days!

While Buzzfeed and Facebook are the full expressions of content personalization, delivering relevant content to website visitors is becoming more important for the rest of us, too.

Wednesday, 14 September 2016 14:34

Content Marketing Tip: Offer Something New

How many times have you already read that blog? “5 Tips on How To…” “10 Ways To…” We have all been there, read that. Readers want to learn something new.

With a multitude of content marketing trends emerging in recent decades, it’s hard not to get sucked into using and abusing some of the buzzwords that have been created along the way. The problem is, people aren’t doing it right. And even worse - they don’t really know what they’re talking about.

Wednesday, 31 August 2016 11:53

Using Webinars in Your Content Marketing

Webinars are a form of content marketing that are often overlooked for a variety of reasons. Yes, they require a time commitment, but they can be used in so many ways once they’ve been developed.

Wednesday, 31 August 2016 11:44

Marketing and the 2016 Summer Olympics

Making an impact and keeping an international audience engaged is anything but easy. Especially when everyone speaks a different language, follows a different culture, and strives for different goals. How can companies keep messaging relevant and inspiring under such circumstances?

Wednesday, 31 August 2016 11:36

Looking at 2016 Content Marketing Trends

Content marketing was always going to play a huge part of digital marketing in 2016. The predictions couldn’t have been more spot on. With more than half of 2016 behind us, we’ve already seen some of the top marketing trends.

Tuesday, 16 August 2016 16:23

Content Marketing in 2017

Aren’t you just a little bit curious about how content marketing will change and evolve in 2017? We were, too.

Wednesday, 03 August 2016 19:24

Clickworthy, Not Clickbait

He read this article. You'll Never Guess what Happened Next!

Thursday, 21 July 2016 20:23

Is your content effective?

Measuring the performance of your content is important to understanding how effective it is. Knowing what to measure, however, is sometimes a challenge.

Thursday, 21 July 2016 20:16

Testing the Waters of Digital Marketing

Exploring the terrain underwater has more in common with digital marketing than one might assume.

Monday, 20 June 2016 18:52

Presentation Gold

Generating enough content ideas to satisfy growing content needs can be overwhelming.

Monday, 20 June 2016 18:45

Personalization Maturity

Personalization, even to a mostly anonymous audience, allows companies to serve targeted content that can speed conversions and generate revenue.

Monday, 20 June 2016 18:38

Unearthing Sharable Content

Sharing informative and interesting content via your social media channels can help establish credibility and build relationships.

Tuesday, 17 May 2016 20:25

Content Marketing Strategy

Creating a content marketing strategy goes beyond generating interesting blog topics and engaging visuals.

Thursday, 02 June 2016 15:21

Interactive Content

Interactive content, such as online quizzes, can inflate metrics, but if done right, can also increase engagement.

Tuesday, 26 April 2016 19:14

Mobility

Marketers need to think about mobility, not just mobile.

Tuesday, 26 April 2016 16:19

Micro-Targeting

Online searchers have become more adept at finding the information they want and need. They are using detailed phrases and asking specific questions. Therefore, it makes sense to optimize content for their search behavior and queries.

Thursday, 07 April 2016 17:46

It’s Not a Funnel

The traditional sales funnel representing a linear decision and purchase path no longer applies to today’s buyers.

Wednesday, 30 March 2016 13:21

Get Some Help

Technology has enabled marketers to more easily execute their digital marketing plans. However, the digital marketing landscape requires an ever growing number of resources to reach potential customers online using ever-changing methods and best practices.

Tuesday, 15 March 2016 15:55

Speed Up Your Content

Content production can be hard.

Tuesday, 15 March 2016 15:49

Context

Content is important. But content without context is useless.

Thursday, 03 March 2016 00:50

Local Content Marketing

Content marketing is important to SEO success and can be used by companies both large and small, especially when targeting local audiences.

Thursday, 03 March 2016 00:19

Instant Articles

Facebook is slated to open its Instant Articles feature to all publishers in April this year. What does that mean for brands and how can you leverage this change?

Monday, 01 February 2016 08:00

The Hype Cycle

Following the adoption curve of technology to discern hype from viability and how it applies to content marketing.

Monday, 04 January 2016 21:22

Content + e-Commerce

Content can help promote awareness and online purchases.

Sunday, 20 December 2015 19:16

Post-holiday Marketing Opportunities

Many business put a lot of time, energy and money into their marketing leading up to Thanksgiving and through the holiday shopping season. Post-holiday marketing can help businesses capitalize on holiday sales, increase post-holiday sales and establish long-term relationships with customers.

Wednesday, 09 December 2015 21:46

Personalizing at Scale

Personalization can improve conversions and ROI, but some marketing efforts fail when personalization crosses the line to intrusive - or even creepy.

Wednesday, 09 December 2015 21:37

Content Publishing Platforms

Content has become a major part of most marketing strategies. But where should you host your content?

Friday, 20 November 2015 20:19

Content Marketing Misconceptions

Content marketing, while certainly en vogue and quite popular as a strategy, is not a new concept.

Tuesday, 10 November 2015 17:59

Budget Shift to Digital

It wasn’t long ago that people thought the Internet, email or social media were fads and wouldn’t merit much use beyond being a toy for the well-to-do population that could afford to have these at their disposal. But we’ve seen how wrong these types of predictions were and that digital marketing has grown exponentially in recent years with more businesses investing larger portions of their marketing budgets in digital.

Monday, 26 October 2015 15:18

Trends CMOs Need to Know

While knowing what has happened allows a CMO to report on performance results, trends allow CMOs to adjust and adapt to the ever-changing digital marketing landscape.

Monday, 26 October 2015 06:15

Even the Print Industry Loves Content

Logically, it would seem printers would abhor digital publishing as a less costly alternative to traditional publishing, their meat and potato. But, contrary to this assumption, printers actually embrace and espouse the benefits of online content and content marketing.

Monday, 26 October 2015 06:15

3 New Inbound Stats

New research and big data are continually providing insights on changes in the marketing industry, buyer behavior and the way we conduct business. But with the speed of change, the most up-to-date statistics can be elusive.

Monday, 26 October 2015 06:15

What is Omni-channel?

Have you seen the ad where a number of celebrities discuss ordering pizza from Dominos via whatever method they prefer, text, tweet, smart TV, or smart watch?

Monday, 12 October 2015 19:29

Content Marketing Strategy

Content marketing is growing in popularity. But executing effectively still seems elusive.

Monday, 28 September 2015 17:50

Stock photos for your content marketing

Images are an important part of your content marketing. But where do you find high-quality images for commercial use?

Friday, 25 September 2015 18:11

Score, Nurture, Convert - It’s That Simple

Lead generation, lead scoring and lead nurturing are distinct elements that work in concert to improve your marketing automation strategy.

Tuesday, 15 September 2015 16:24

How CMOs are spending

Content marketing is growing and is slated to receive a big piece of marketing budgets in the next two to three years.

Tuesday, 15 September 2015 15:56

Content for the funnel

Landing pages are an integral piece of any marketing automation strategy to convert visitors into leads. To optimize these pages for conversions, there are some “best practices” that should be followed.

Tuesday, 15 September 2015 15:42

Content ideation

Finding new ideas for your blog can become difficult and tedious, especially if your business or industry is particularly “boring.”

Monday, 31 August 2015 13:49

Editorial calendars

Content creation and management can quickly become unwieldy for any size company. A content or editorial calendar can help maintain organization, strategy and accountability.

Monday, 17 August 2015 15:07

Marketing automation tactics

Marketing automation refers not just to software but to a combination of software, strategy and tactics to attract, engage and nurture leads. Those tactics play out on different channels including your website and social media.

You’ve seen the memes showing “the most interesting man in the world” from the Dos Equis beer commercials that launched in 2006. They are easily recognizable, easy to create and leverage a connection the consumer already has with the brand. But did you know they potentially violate copyright laws?

Monday, 20 July 2015 09:26

Marketing Automation

Marketing automation combines strategy, software and tactics to allow businesses to nurture leads and communicate with customers efficiently. While no one piece of software will do everything, there are sophisticated tools that will automate lead generation and nurturing in the top and middle of the funnel.

Wednesday, 08 July 2015 13:33

Content marketing and bacon

What’s bacon got to do with Content Marketing? Everything.

Tuesday, 09 June 2015 18:38

Knowing where to look

According to research by Kapost reported by eMarketer, nearly four in 10 B2B marketers have said that coming up with ideas for content marketing is difficult. Half said they didn’t have enough ideas to fuel content efforts. Finding ideas doesn’t have to be difficult.You just have to know where to look.

Tuesday, 09 June 2015 18:31

Silence is Golden

Have you ever gone to a website or news page and suddenly had sound blaring from your computer speakers? Annoying sometimes, isn’t it? Advertisers vying for your attention turned up the volume trying to reach you...to interrupt you. But sometimes, silence is golden...

Friday, 29 May 2015 18:22

Personalize Your Content for Success

Personalization of content is growing in importance and the tools and techniques to guarantee success are here!

Friday, 08 May 2015 18:19

Design follows content

If content follows function then design follows content. 

Friday, 08 May 2015 18:12

Moving Parts

Creating a marketing campaign can be overwhelming. There are a lot of moving parts involved: landing page, blog post, call-to-action, email…
Fortunately, there are resources to help you. 

Monday, 27 April 2015 19:41

Campaign Reference Guide

With so many moving parts, keeping track of all the elements of an inbound marketing campaign can be difficult.

Friday, 10 April 2015 18:56

Effective CTAs

You know Google wants you to create lots of good, relevant content to improve your chances of appearing on SERPs. And, like a good marketer, you’ve create blog posts, white papers, case studies and other downloadble content. Now what?

Thursday, 09 April 2015 20:16

The right tools for the job

You wouldn’t drive a nail with a wrench. And you wouldn’t snake a toilet with a garden hose. And you wouldn’t spread joint compound with a butter knife. (Would you?)

Thursday, 09 April 2015 20:08

Getting started with Inbound Marketing

Business owners and marketers ask us all the time: “how do I get started with Inbound Marketing?” The best first step may be our Inbound Marketing Assessment.

Friday, 27 March 2015 19:08

The new funnel

For many years there was a predictable purchase process, especially in B2B, which we know as the sales funnel. But, research from Google provides insight that turns the traditional sales funnel on its side. 

Thursday, 05 March 2015 00:00

What is Quality Content?

We all know the importance of “quality over quantity” and that Google is looking for quality content; but what does quality content look like?

Thursday, 24 April 2014 00:00

24/7/365 sales team

A powerful ecommerce system needs a powerful team; SFMC can create an ecommerce site that sells for you 24/7/365.

Monday, 27 January 2014 14:19

Inbound leads need a different approach

When prospects find you via inbound techniques, you can’t put them through the same old sales process. 

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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