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Email (28)

Tuesday, 12 September 2017 21:02

Write Better Subject Lines

Good subject lines are one of the most important aspects of a successful email marketing campaign.

Tuesday, 12 September 2017 20:58

Humanizing Your Emails

Do your subscribers know who you are? Do you get the feeling that they know there’s a an actual person behind the emails?  If not, you may need to take a step back.

Tuesday, 12 September 2017 20:50

Email Automation is Your Friend

What is email automation, and why should you care?

Tuesday, 12 September 2017 20:46

How Did You End Your Last Email?

There’s one word that will increase your response rates significantly.

Tuesday, 12 September 2017 20:37

An Email Marketing Plan You Can Stick To

As a species, humans are generally terrible at sticking to a plan.

Tuesday, 12 September 2017 19:57

Jaw-Dropping Email Stats

Businesses are getting some great results from email marketing. Check out these stats for proof.

Wednesday, 07 June 2017 18:28

Combatting List Decay

Like filling a leaky bucket, you need to continually add contacts to your marketing database in order to counter it’s natural, inevitable and continued decay.

Tuesday, 06 June 2017 19:47

Email Newsletter Best Practices

Whether you’re just getting started with email marketing, or you’re looking to improve your open and conversion rates, there are a few things you should keep in mind.

Tuesday, 06 June 2017 19:44

You only have 8 seconds

Want to keep your subscriber's’ attention? You’ve got about 8 seconds.

Tuesday, 06 June 2017 19:39

MailChimp’s Free Email Automation Tool

Free tool alert! What used to be a service offered only to paid customers, MailChimp is now offering for free.

Tuesday, 06 June 2017 19:35

Don’t. Buy. Email. Lists.

It’s tempting, we know, but we can’t emphasize strongly enough that’s it’s simply a bad idea.

Tuesday, 06 June 2017 19:21

We actually love emails

Despite what you may think, people love emails - when they’re well designed.

Wednesday, 26 April 2017 20:33

MailChimp’s Member Ratings

MailChimp provides a sophisticated way to rate your contacts and evaluate engagement.

Wednesday, 01 March 2017 18:07

Does Email Marketing Still Work?

While it’s true that people are still opening emails and clicking through to your website, getting consistently good email marketing results is more difficult today than it has been in the past. 

Wednesday, 01 March 2017 17:55

Personalizing Email Automation

Are you worried that your automated emails sound impersonal? They don’t have to. 

Wednesday, 01 February 2017 13:46

CAN-SPAM Cheat Sheet

What you need to understand about CAN-SPAM laws is simple: Be transparent.

Thursday, 21 July 2016 20:18

A Name is Not a Lead

Volume isn’t always (or even usually) better when it comes to leads.

Thursday, 21 July 2016 20:02

Transactional Email Optimization

Transactional or triggered emails have some of the highest open rates, up to 8 times the rate of traditional email marketing efforts. Don’t they deserve more attention?

Tuesday, 05 July 2016 12:17

Email Signatures

A number of years ago, we provided a client with instruction on email signature design. We thought it would be good to check in on today’s email signature best practices.

Tuesday, 05 July 2016 11:51

Lead Nurturing Etiquette

Have you ever submitted your email address on a website in order to download a whitepaper or checklist or some other item to help with your purchase decision?

Monday, 20 June 2016 18:19

"Dead" Subscribers

A large email list can be nice to have, but if users are not interested in or engaged with your content, a large list can do more harm than good.

Tuesday, 15 March 2016 16:01

TLS and Gmail Deliverability

Privacy, especially in the age of social media, has become a hot topic. Internet users are concerned about how their personal information is stored and used, and the level to which it is protected against hackers and thieves.

Sunday, 20 December 2015 19:11

Analyzing Your Email Marketing

Email plays an important role in marketing automation strategies. How do you determine whether your emails are successful?

Monday, 12 October 2015 19:44

Effective Email Subject Lines

Just because your email was delivered, doesn’t mean it will be read. Your email subject line is often your only chance to persuade a recipient that you have sent valuable, interesting or important information relevant to them.

Friday, 25 September 2015 17:56

Email strategies

Email is the great-grandfather of online communications. But in the age of marketing automation, email remains key.

Tuesday, 04 August 2015 13:51

PHP mail vs third-party providers

Email marketing is a vital component of inbound marketing and marketing automation. It is cost-effective, cuts through the clutter, and gives leads and customers the information they want when they want it. However, creating great email messaging is only one important step.

Tuesday, 09 June 2015 18:27

Email Marketing Services

While email marketing may seem like a dinosaur among so many new marketing and social media channels, it still plays an important role in the inbound marketing toolbox.

Thursday, 30 October 2014 00:00

Mailchimp integration

Mailchimp integration for your mailings keeps your site protected and your users informed.

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