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SEO/Analytics (56)

Wednesday, 16 August 2017 17:39

Measuring Social Media Data

Your latest Facebook post got a ton of likes. If that was your main goal - congratulations! Chances are, however, there’s a bigger goal, and those likes don’t tell you how close you are to achieving it.

Wednesday, 16 August 2017 17:23

The Future of Semantic Search

What is semantic search, and how is it affecting content marketing? Here’s what you need to know.

Wednesday, 16 August 2017 17:17

30-Minute Keyword Research

Is it possible to do keyword research in 30 minutes? While it may not be exceptionally in-depth, it’ll do in a crunch.

Wednesday, 16 August 2017 17:15

Common Google Analytics Mistakes

If you’re not using Google Analytics to improve your website, that’s a big mistake. Let’s assume you are. Here are a couple things you could be doing better.

Wednesday, 16 August 2017 17:09

Ask Google Analytics a Question

In late July, Google Analytics rolled out cool new functionality to help users get instant answers.

Wednesday, 16 August 2017 16:57

Using Site Search for Keyword Research

While having a search function on your website helps visitors find what they’re looking for, it can also provide valuable insights.

Tuesday, 09 May 2017 14:42

Accessibility and SEO

Some websites must be developed with accessibility in mind in order to be Section 508 compliant. However, every website should be accessible. It’s the right thing to do...and if that’s not good enough, it’s good for SEO.

Tuesday, 09 May 2017 14:27

Outrank Your Competitors

If it were as easy as it sounds, then we would all be consistently outranking our competitors, wouldn’t we? Well, maybe it is. And it all starts with an SEO audit.

Tuesday, 09 May 2017 14:17

Tips to Fixing SEO Issues

Are you paying attention to the factors that affect your SEO?

Do you know how many changes Google made to the search algorithm in the last year? If you guessed less than 1,600, you’re wrong.

Tuesday, 09 May 2017 13:32

Meet Fred, Google’s Latest Update.

It would be polite to say, “Nice to meet you, Fred.” However, Fred came to the party unannounced (as Google’s updates usually do), and we’re still trying to figure out why he’s here and who he’s looking for...

Wednesday, 29 March 2017 17:31

Pros and Cons of Big Data

Let’s talk about the benefits and risks of the big data movement.

Thursday, 05 January 2017 13:38

Still Not Ranking?

You’ve done everything you’re supposed to do, but you’re still not ranking. What gives?

Monday, 05 December 2016 16:52

SEO vs. Conversion-focused Landing Pages

Rank or convert: Which is more important?

Monday, 05 December 2016 16:46

The SEO & Content Marketing Connection

Let’s talk about the undeniable connection between SEO and content marketing. Again.

Wednesday, 23 November 2016 18:58

Last-minute Holiday SEO

If you haven’t had time to work on your holiday SEO campaign, you’re not alone.

Wednesday, 26 October 2016 19:59

Can You Optimize for RankBrain?

The simple answer is: No. But SEO is never that simple. Don’t you know that by now?

Thursday, 13 October 2016 13:09

The SEO Revolution

Will machines eventually run the world? Probably not, but advances in technology will definitely have lasting affect on SEO.

Thursday, 13 October 2016 13:04

Time for an SEO check-up

Do you know how well your website is performing? When was the last time it got a check-up?

Thursday, 29 September 2016 10:27

Marketing Ingredients: #1 = SEO

During an interview with Sam Hurley about the importance of SEO in digital marketing, he calls SEO the flour in digital marketing. We agree wholeheartedly.

Thursday, 29 September 2016 10:23

The Impact of Google Profile Images

You may not be aware of the impact that your local Google business profile images (or lack thereof) have on potential customers. The pictures you place here really do matter. 

Wednesday, 14 September 2016 14:23

Big Data vs. Humans

Yes. Data is important. Being able to measure your digital marketing efforts is absolutely crucial to the success of your business.  

Wednesday, 31 August 2016 12:14

SEO Techniques for Social Media

Although social media has come a long way since it first began, there are still a lot of businesses out there who don’t understand how it can be used to its full potential. And they are missing out on some great SEO opportunities.

Tuesday, 16 August 2016 16:26

The New Google: What You Need to Know

So much has changed in content marketing and SEO in recent years. In order to talk about what’s new with Google, and where it’s headed, we first need to look backwards.

Tuesday, 16 August 2016 16:24

The Featured Snippet Selection Process

Have you always wondered why Google chooses certain websites for its featured snippets over others? There is actually quite a bit of rhyme and reason to it.

Wednesday, 03 August 2016 19:07

SEO Still “Dirty”

Don’t let a few bad apples spoil the bunch.

Wednesday, 01 June 2016 16:36

Content Readability and SEO

Content structure and page design go hand-in-hand to improve SEO and user experience simultaneously.

Tuesday, 17 May 2016 20:27

Understanding Google Search Console

Many website owners understand the importance of Google Analytics in monitoring website performance as it relates to site visitors and traffic. But there is a second Google product also helpful in monitoring website performance.

Tuesday, 10 May 2016 20:37

Blogging for SEO

People are looking for answers. Google is delivering them.

Tuesday, 10 May 2016 20:32

Siri and SEO

Siri and other programs or virtual assistants like Cortana and Google Now have changed how people search.

Tuesday, 26 April 2016 15:53

Too Good To Be True

We’d all love for our website to appear in the first position of the first search engine results page (SERP). But achieving this coveted spot requires a lot of effort, SEO expertise and a bit of luck.

Thursday, 07 April 2016 17:26

Today's Black Hat SEO

Striving for a page one appearance in search results has, over the years, motivated some SEO practitioners and web developers to practice what is known as “black hat SEO.”

Tuesday, 15 March 2016 15:43

New SEO

Search algorithms change surprisingly fast. Google and other search engines continue to tweak how results are selected in order to provide the best experience for their users based on how they search and where they want to find information.

Thursday, 03 March 2016 00:43

Using GA Better

Massive amounts of data makes Google Analytics complicated to set up correctly, and difficult to decipher and interpret.

Monday, 01 February 2016 17:47

10 Ways to Improve Your SEO

Search Engine Optimization, done strategically, can be a complex, time-consuming undertaking.

Wednesday, 20 January 2016 20:21

Curated Content and SEO

By now, you may have heard that great content is key to SEO, but what do you do if you just don’t have time to create content?

Sunday, 20 December 2015 19:53

Domains and Google

Many new domain extensions, such as .academy, .guru, .attorney, have been made available  recently with new extensions still being released. These new extensions allow website owners to create more personalized and memorable website domains, but how does Google rank them compared to traditional .com, .org and .edu extensions?

Wednesday, 09 December 2015 21:56

Is Google the Right Search Engine?

Google has become widely accepted as the search engine of choice. We talk about “Googling” something. We don’t tell people to “Bing it” and we aren’t “Yahooing” for anything. But is Google the right search engine to optimize for?

Wednesday, 09 December 2015 21:53

Pillars of SEO

Search Engine Optimization (SEO)  consists of a number of factors or activities that occur both on and off your site. These are the pillars of SEO.

Friday, 20 November 2015 20:17

SEO Tools

While you can spend time analyzing the results of your SEO efforts in Google Analytics or other reporting software, sometimes, you need a tool that will will analyze your site in a more specific manner and reveal new areas for improvement.

Tuesday, 10 November 2015 18:06

Customer Search Behavior

The way people are searching for information has changed.

Monday, 26 October 2015 06:15

SEO + Content

In the early years of the internet, many businesses built websites that functioned as online versions of their company brochures. As people began to search for those brochures online, we saw the birth of SEO.

Monday, 12 October 2015 19:17

WordPress and SEO

Google loves WordPress. But even more so with customization.

Friday, 25 September 2015 17:45

Optimizing Tweets for SEO

Social media participation is important in modern marketing and can boost your SEO.

Monday, 31 August 2015 14:15

Businesses to spend more on analytics

Analytics and reporting in all aspects of marketing (from website use to social media engagement to traditional ROI metrics) is important to making informed, strategic decisions. New research suggests brands will significantly increase spending on analytics in the next three years.

Monday, 31 August 2015 13:22

Ghost spam in GA

Many businesses rely on data from Google Analytics when making decisions about website effectiveness, ad spending and more. But inaccurate data can cause businesses to make misguided decisions.

Monday, 17 August 2015 15:18

SEO Myths

SEO  has seen remarkable change in the past decade in terms of how search engines crawl, index and rank pages; how people search for information; and how marketers influence the search engines to improve traffic. However, there is a shocking amount of misinformation about current SEO practices.

Monday, 17 August 2015 10:10

What’s good for the goose...

A key element of your marketing automation or inbound marketing strategy is landing pages. Landing pages are necessary to convert visitors to leads via a form. Generally, there are best practices for common page elements that can improve your conversion rates. However,what’s good for the goose isn’t necessarily good for the gander.

Monday, 17 August 2015 10:10

The Google shuffle

As apps, online tools, websites or other products gain popularity and become more used, it is important for the product owner to evaluate and refine based on user feedback.

Tuesday, 04 August 2015 13:23

SEO Grown Locally

An important but sometimes overlooked aspect of Search Engine Optimization (SEO) is local directory listing.

Tuesday, 09 June 2015 18:53

Don’t forget desktop UX

The recent update to Google’s algorithms adds user experience (UX) on mobile devices as a requirement for search ranking. However, that doesn’t mean you can ignore  UX on desktop computers.

Friday, 29 May 2015 18:24

The Importance of Quality Backlinks

There have been many questions posed about backlinks and if they’re important for your website. We have the definitive answer.

Your business needs a strong local search engine presence to stay competitive. Google’s “Pigeon” has set the stage for success.

Thursday, 09 April 2015 21:10

Algorithm update and mobile

It’s possible that recent Google updates, Penguin and Panda, didn’t affect your website’s search rankings, but according to Hubspot, the next update will be bigger and will use mobile-friendliness as a ranking signal. That means if your site isn’t mobile-friendly, you might not rank as high in the SERPs when a user searches on a mobile device.

Wednesday, 31 December 2014 00:00

Evolution of SEO

Get caught up on the latest and greatest changes to SEO landscape.

Friday, 19 December 2014 00:00

SEO isn’t just about keywords

Creating mobile friendly and mobile responsive sites improve SEO.

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