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Social Media (67)

Tuesday, 07 November 2017 20:05

Are you making these mistakes?

Many businesses struggle with attracting and retaining followers on their social media channels even with a pool of more than 2.8 billion active users worldwide.

Tuesday, 07 November 2017 20:04

Oops, they did it again

Facebook is making changes. Whodathunkit?

Tuesday, 07 November 2017 20:03

The importance of link tracking

Google Analytics is a great tool for discovering what channels send traffic to your website. But simply knowing the channel or the landing page isn’t necessarily good enough.

Tuesday, 07 November 2017 20:03

Why Tweet?

With less than stellar engagement rates, is Twitter worth your effort in 2018?

Tuesday, 07 November 2017 19:50

Grow with Messenger

In the past year, Facebook's algorithm changes have made it more difficult for posts from business pages to appear in news feeds. So how can businesses use Facebook to connect with people?

Tuesday, 07 November 2017 19:38

Don't put all your eggs in one basket

Putting all your marketing efforts and marketing dollars into social media won’t make or save your business.

Tuesday, 01 August 2017 18:27

Sales needs to be social

Buyers are researching companies and products before they even talk to sales person. Guess what? They’re  also researching salespeople.

Tuesday, 01 August 2017 18:25

Social Media URLs and Your Brand

You spend a lot of time crafting messages and images for use on social media. But did you spend any time on your URLs?

Tuesday, 01 August 2017 18:11

It’s an addiction

Despite all the wonderful things social media has allowed people to do, it has a bit of a dark side.

Tuesday, 01 August 2017 18:01

How to Act on Social Media

Honest, friendly, helpful and ...funny!

Tuesday, 01 August 2017 17:25

Social Media for B2B Marketing?

Absolutely. Social media marketing B2B marketing is more effective than you might assume.

Tuesday, 01 August 2017 17:19

The Power of Social Media

Social media’s influence on our daily lives has become incontrovertible.

Tuesday, 01 August 2017 17:09

What is Social Media For?

Social media has evolved from a place where content gets dumped, to a place where content begins a conversation.

Tuesday, 01 August 2017 16:57

A Few Facebook Secrets (Shhh…)

You probably use Facebook for your business, but do you know about all of the features available to help you succeed?

Tuesday, 01 August 2017 16:41

Using SEO Data for Social Media

SEO data is crucial to developing a successful marketing strategy today, but it can be used for more than simply pleasing Google bots. It can also boost your social media marketing efforts.

Wednesday, 19 July 2017 12:34

Facebook Changes to Link Previews

As usual, Facebook has made changes which could be significant for social media marketers as well as website developers.

Wednesday, 26 April 2017 20:18

Social Image Sizes

Keeping up with all the social media channels, their image requirements and their layout changes can be daunting.

Wednesday, 26 April 2017 20:12

Facebook’s Declining Organic Reach

Facebook’s algorithm changes over the past few years have made it more difficult for business pages to extend their reach organically. But there are things you can do without buying ads.

Wednesday, 26 April 2017 20:09

Comparing Social Networks: Facebook Wins

With so many social media platforms vying for the attention of today’s online searchers, Facebook still wins as the most popular social media networking platform. But that doesn’t mean it’s the only one that matters.

According to Sprout Social, “"Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site.”

Now compare that to:

  • Twitter (24%)
  • Pinterest (31%)
  • Instagram (32%)
  • LinkedIn (29%)

That said, Facebook isn’t necessarily the best at everything. One report said that:

  • 47% of marketers agreed Twitter was the best social media channel for customer engagement.
  • Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.
  • 94% B2B organizations rely on LinkedIn for content marketing and distribution.
  • 100 million hours of video is viewed daily on Facebook.
Wednesday, 26 April 2017 20:07

Social Prospecting “How-To Guide”

Do you want to learn more about using social media to prospect and generate leads for your business?

Wednesday, 26 April 2017 20:01

Don’t Annoy Your Social Followers

Your social followers chose to click “like,” “follow” or “subscribe” because they wanted to know what your brand is doing, and to get access to relevant and useful information. Don’t screw it up!

Wednesday, 26 April 2017 19:46

Hello - Is Anybody Home?

Are you monitoring your social messages? According to Sprout Social, 89% of social media messages to brands go ignored. We don’t think this makes very good business sense.

Wednesday, 01 March 2017 18:04

Is 2017 the “Year of Video Marketing?”

If you’re considering investing in video marketing this year, here are some stats to reinforce why it might be a worthwhile investment. 

Tuesday, 14 February 2017 20:27

Social Media is Good For Business

The ROI of social media marketing has been a controversial topic for some time. However, it turns out that social media is good for business. (Thumbs up)

Wednesday, 01 February 2017 13:27

Facebook Advertising Facts & Tips

Think you’ve got Facebook advertising figured out? Tomorrow everything could change.

Tuesday, 17 January 2017 20:36

New Guidelines for Facebook Ads

Facebook changed their ad text rules...again. But don’t worry - there’s a tool to help you create the most successful ads possible.

Tuesday, 17 January 2017 16:55

Did you see that YouTube video?

If you don’t think YouTube is worth investing in, or don’t think it can work for you, we suggest you think again.

Thursday, 13 October 2016 12:48

How Social Media Impacts SEO

Are your social media efforts worth it?

Thursday, 29 September 2016 09:47

Twitter Dashboard Tool Adds New Features

Although Twitter is still several steps behind Facebook on many fronts, they have recently added some new features available in their dashboard tool that many businesses may find beneficial.

Wednesday, 14 September 2016 14:47

Using Twitter for Lead Gen

You can find quality leads on Twitter, but you have to know where and how to look for them.

Wednesday, 14 September 2016 14:11

That’ll Cost You Extra

Be prepared to spend more money on Facebook advertising if your mobile site is deemed “too slow”.  Or risk your ads not being seen.

Wednesday, 03 August 2016 19:30

Measuring Social

When social media first appeared, businesses hopped on board, not necessarily understanding how social media and social media campaigns would fit with their overall marketing strategy, or contribute to ROI, but knowing they needed to participate.

Wednesday, 03 August 2016 19:28

Instagram Stats for Business

With an impressive number of users and an advertising platform powered by Facebook, it makes sense for businesses to consider using Instagram.

Tuesday, 05 July 2016 12:26

Sharing without Reading

An alarming number of social media users are sharing links without actually reading the associated articles.

Tuesday, 05 July 2016 11:38

Social Media Trends

A recent study as reported by MarketingProfs states that 96% of B2C survey respondents say their business uses Facebook while 88% of B2B businesses replied the same.

Monday, 20 June 2016 17:33

Social Listening

Using social media as part of a strategic marketing plan can improve brand recognition and ROI. But social media is a two-way street.

Thursday, 02 June 2016 14:12

Changing the Rules

Recent changes to Twitter will now allow tweets longer than 140 characters.

Tuesday, 17 May 2016 20:30

Brand Awareness and Social Publishing

Social media gives brands and publishers more ways to spread awareness and messaging; yet many social media users don’t even know where content comes from.

Tuesday, 10 May 2016 19:45

Types of Facebook Ads

Facebook allows you to choose from different ad types for different devices.

Tuesday, 26 April 2016 20:25

Facebook Contests

Running contests on Facebook is a great way to increase engagement.

Tuesday, 26 April 2016 19:20

Social Media and SEO

While it is important to implement common SEO tactics to improve search ranking, it is also necessary to evaluate your social media presence as it relates to SEO.

Thursday, 07 April 2016 17:44

Responding to Bad Reviews

Sometimes, your business gets a bad review on Yelp or other review site. Your carefully-considered and crafted response is critical to maintaining your reputation.

Thursday, 07 April 2016 17:49

Facebook A/B Testing

Discovering what resonates with Internet users involves a lot of testing and trial and error.

Wednesday, 30 March 2016 13:25

Social Media Spring Cleaning

It’s that time of year. Time to open the windows, clean out the closets, eliminate the dust and clutter, fix all those little things that broke and take stock of your house and your future plans. It’s also a great time to clean up your social media.

Wednesday, 30 March 2016 13:18

Why is LinkedIn Important?

Many business owners, managers and other decision makers know about several social media channels currently utilized  —  at least to the degree they use them personally.

Wednesday, 17 February 2016 19:58

One Part of the Mix

Jumping into social media as a stand-alone marketing effort simply because everyone is doing it is misguided.

Wednesday, 17 February 2016 19:50

The Speed of Consumption

Sneaking a peek at Facebook, a YouTube video, an email, or stealing a moment for a quick scroll through Instagram or Twitter is a common activity for smartphone users.

Wednesday, 20 January 2016 21:01

10K Character Tweets

Twitter is considering increasing its character limit from 140 to 10,000.

Wednesday, 20 January 2016 20:08

Find Customers with Twitter

Social media channels are a great place to engage with customers and “fans.” They are also great places for prospecting and finding local customers.

Monday, 04 January 2016 21:19

LinkedIn Groups Overhauled

Recently, LinkedIn made major changes to its groups interface, making the desktop and mobile app versions the same.

Wednesday, 09 December 2015 22:09

Meet the New Google+

Google has always evolved their various products in response to user feedback and usage data in order to improve the user experience and provide the right solutions, sometimes completely revamping or retiring products. Google+ is the most recent project to get a bit of an overhaul.

Monday, 31 August 2015 14:07

Facebook jumps into live streaming

Meerkat, Periscope and even Blab  are the much talked about and widely covered live-streaming apps of late. However, before these launched, Facebook was experimenting with a live streaming feature for public figures.

Monday, 31 August 2015 13:58

Automated Retweet with IFTTT

The complexity of social media and content marketing, combined with business and personal accounts in each,  has led us to IFTTT - a great way to automate certain activities.

Monday, 31 August 2015 13:54

Track social posting with IFTTT

Have you ever attempted to track your social posting using an Excel or Google spreadsheet? It’s redundant and time consuming.

Monday, 17 August 2015 10:10

New Facebook Features

It seems Facebook is always updating something, adding features, changing its privacy policy or terms of use, or updating what you see in your feed.  Some of the most recent features could have a big impact on business.

Monday, 20 July 2015 09:26

Not just for breakfast

Like many things we use for marketing, social media has evolved tremendously in recent years. Not only have some early channels died a quiet death, others have expanded far beyond their initial audiences and uses.

Wednesday, 08 July 2015 13:28

The rise and fall of social networks

Believing that reaching a “tipping point” could allow a network to go viral, social networks work furiously to spread the word and encourage sharing in the early stages of the game. However, they neglect the value of growing organically, focusing on the initial spikes in early growth rather than the long haul.

Monday, 22 June 2015 20:41

Live broadcasting for business

Since 2015’s SXSW, live broadcasting apps Meerkat and Periscope have been discussed and debated on a number of major tech and trend websites. So what can they do for your business?

Friday, 08 May 2015 18:14

There be GOLD there!

Social media is an important part of your marketing mix. You can communicate with prospects and customers, educating, nurturing and delighting. But did you know you can also prospect on social media? 

Friday, 08 May 2015 16:48

This isn’t Facebook

LinkedIn first and foremost is a business-focused networking site which also has a lot of professional resources for finding jobs and promoting your company. Read that again...professional. Stop treating it like Facebook. 

Friday, 10 April 2015 19:10

Start Pinning

Pinterest can help you get more traffic, make more sales, gain market intelligence, increase search rankings and expose your brand to a wider audience.

Monday, 02 March 2015 00:00

Facebook Advertising

Cheap, targeted and easy to create, Facebook advertising is a great media buy for generating website leads.

Friday, 06 March 2015 00:00

Anatomy of a good Tweet

It may  only be 140 characters but, sometimes, composing a compelling, attention-grabbing Tweet is more difficult because of its brevity.

Thursday, 12 March 2015 00:00

Facebook for Business

Over the past few years, we have run into businesses who share their Facebook page with us. Sometimes, though, these personal pages being used for business.

Wednesday, 28 January 2015 00:00

Sharing made easy

Extend your reach by making your content easy to share. Having great content that is shareworthy is great. But if it isn’t easy to share, then it won't go anywhere. 

Friday, 19 December 2014 00:00

Mix it up

Increase fan engagement by utilizing a variety of images and visual content.

Friday, 07 June 2013 15:21

Increase Facebook Engagement

Do you know what your Facebook fans are responding to? So what are you doing about it? 

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