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At the top of many website home pages stands a hero.

Savoir Faire Marketing/Communications is proud to announce we have won the 2017 Award of Distinction for Website Design, for our work on the new Phaneuf Funeral Homes & Crematorium Website.

Wednesday, 21 June 2017 15:26

Get More Leads

What makes visitors convert? Or, perhaps the better question is: what keeps them from converting? Let’s take a look at how to get the best results from your lead generation efforts.

Wednesday, 21 June 2017 15:24

Master On-Page SEO

Do you know the difference between on-page and off-page SEO? You can’t have one without the other.

Wednesday, 21 June 2017 15:20

Don’t Neglect Your Users

Users matter too! Actually, they should matter just as much — if not more so than — how pretty your website is.

Wednesday, 21 June 2017 14:51

Speed Matters

Want to increase page views, website conversions, and improve customer satisfaction levels? Speed up your website.

Wednesday, 26 April 2017 20:30

Secure ≠ Safe

A “Secure” site is not necessarily a “Safe” site.

Wednesday, 12 April 2017 17:51

The Benefits of Giving Away Free Stuff

If you want to attract more leads, you’ve got to give away something for free. But it doesn’t necessarily have to cost you money, and there are ways to create a win-win situation for you and your potential clients.

Thursday, 16 March 2017 13:06

Mobile First Looks Good On Your Website

Damn, your website looks good - on every device.

Tuesday, 14 February 2017 20:14

A 10-Step Website Redesign Checklist

Thinking about a website redesign? Knowing where to start can be overwhelming. What if you had a step-by-step checklist to help you out?

Thursday, 10 November 2016 16:05

Is Your Website Design Inbound Ready?

Does your website design support inbound marketing strategies? Here a few things to look for. 

Wednesday, 26 October 2016 20:16

The Trouble with “Free” Websites

You get what you pay for. Nothing is ever really “free”.

Wednesday, 26 October 2016 19:44

Increase Your Body Text

Many websites and other online applications are making a mistake by using body text that is simply too small.

Thursday, 29 September 2016 10:42

“Mark Zuckerberg is red-green colorblind.”

While this may be true, it also may not be the only reason that Facebook is blue. Yes, Zuckerberg can see blue better than other colors. But that isn’t how all businesses make their brand color choices.

Wednesday, 03 August 2016 19:13

HTTPS update

In 2014, Google announced that HTTPS would be added as a ranking signal. Two years later, the data shows more and more sites making the switch.

Thursday, 21 July 2016 20:13

Getting Around Ad Blockers

Sites which derive revenue from advertising as well as advertisers are seeking ways to counter the rise of online ad blockers.

Wednesday, 01 June 2016 16:22

Title Tags

When creating title tags for website pages, consider humans and search engines.

Tuesday, 17 May 2016 20:29

Boost for Mobile

Building on “mobilegeddon,” Google continues to strengthen and boost its mobile-friendly algorithm.

Tuesday, 17 May 2016 20:23

100 Questions

A partial list of questions your website/digital marketing partner should ask.

Tuesday, 10 May 2016 20:28

Dark Pattern UI

We all know designers select colors, fonts and layouts to drive users to take certain actions. But there are also less-than-honest tactics in user interface design that some websites employ to trick people.

Tuesday, 10 May 2016 19:10

Mobile First

More email recipients are reading email on their mobile devices.

Tuesday, 26 April 2016 16:31

Coleman

WordPress 4.5, aka ‘Coleman,’ was released April 12.

Thursday, 07 April 2016 17:41

HTTPS Everywhere

In 2014, as part of its interest in and promotion of secure online experiences, Google had called for “HTTPS Everywhere.” Since then, HTTPS has become one of approximately 200 Google ranking factors in its algorithm.

Wednesday, 30 March 2016 12:59

Back Up

A lot can go wrong with a website, causing it to “go down” at the most inopportune time. And getting it “back” can be time consuming and costly if you don’t have a backup procedure or solution in place.

Tuesday, 15 March 2016 15:18

Mobile Navigation

As mobile internet usage increases, designers and developers continue to explore mobile navigation usability and establish best practices.

Thursday, 03 March 2016 00:30

Magento 2.0

Choosing to upgrade to Magento 2 is a big decision.

Monday, 01 February 2016 08:00

Subdomain or Subdirectory

Where should you put your company blog?

Wednesday, 20 January 2016 20:28

Not just for Lead Conversion

Landing pages are often utilized for lead generation and conversion. They are stripped down of unnecessary navigation and distraction and optimized to elicit an action for a user such as the submission of a form. But landing pages can be used for a variety of other purposes.

Monday, 04 January 2016 21:20

Limiting WordPress Admin Access

WordPress allows developers to limit the availability of plugin, theme and configuration access for backend users in two ways; via the theme functions file or via user roles. Both have pros/cons.

Monday, 23 November 2015 06:01

Measurement Mondays

You must effectively measure your marketing efforts; but what should you be measuring?

Friday, 20 November 2015 20:20

Mobile Surpasses Desktop

In early October, Google announced that over 50% of all Google queries worldwide are now coming from mobile devices.

Friday, 20 November 2015 20:18

Website Analyzers

Getting a quick diagnosis of the health of your site can help you figure out where you need to focus your efforts in order to improve your online presence.

Tuesday, 10 November 2015 17:55

Mobile Influence

In the past year, more people are conducting shopping-related searches on their mobile devices.

Tuesday, 10 November 2015 16:17

Strong Passwords

From banking to social media accounts to shopping to any other number of online activities, chances are you have needed to create a password. You know “password” isn’t a good idea and neither is “passw0rd” even with the clever little zero snuck in there. But did you know none of the clever little password tricks protect you.

Monday, 12 October 2015 18:54

Visual Consistency

The human brain relies heavily on visual cues, so providing consistency is a must for your website.

Monday, 12 October 2015 18:24

Announcing Leadin

Hubpot announced a new website plugin to gather visitor insights.

Friday, 25 September 2015 17:58

Plan & Maintain A Better Website

A site’s colors, fonts and images might be what creates the first impression for a website. But it is planning and maintenance that ensures a website’s long-term success.

Monday, 17 August 2015 10:10

Joomla releases coming faster

Joomla, one of the most popular content management systems, has been more active in its incremental releases and updates since version 2.5 was launched in January 2012. However, the CMS also makes major leaps in development and functionality that can increase the difficulty of making updates and upgrades.

Tuesday, 04 August 2015 13:58

Take stock of your photos

There once was a time when finding images for your blog or website or other marketing materials was difficult and costly.

Tuesday, 04 August 2015 13:56

Don’t “Set it and forget it”

Technology is rapidly changing. From our cars to appliances, to communication methods and websites.

Monday, 20 July 2015 09:26

Thou shalt not steal

The internet has given us a giant library of information, images and video at our fingertips. We are encouraged through social media to share, share, share. But sharing is not the same as appropriating content and passing it off as your own.

Monday, 20 July 2015 09:26

Update not redesign

Facebook recently made two very subtle changes in their graphics. The first to the Facebook logo and the second to their ‘friends’ icon. These changes, though small, represent larger statements about the company and its brand.

Wednesday, 08 July 2015 13:42

Choose wisely

Choosing a company to host your website, one of your biggest marketing assets, can be confusing.

Wednesday, 08 July 2015 13:17

Brute force lock down

Sometimes, just monitoring and blocking isn’t enough.

Monday, 22 June 2015 21:03

Small change; big difference

In user-experience design, everything matters: fonts, location, colors, relativity, architecture, feel, texture, etc. On websites, small changes to elements can vastly improve the user’s experience and overall satisfaction.

Monday, 22 June 2015 20:38

We need you

Websites are not created in vacuums. There are a number of moving parts and questions that need to be discussed and answered, making client participation tantamount to choosing the right web agency.

Tuesday, 09 June 2015 18:23

Good fences make good...websites

Globally, there are millions of cyber attacks each day. According to WordFence, maker of the WordPress security plugin of the same name, there are more than 15,000 attacks per minute on Wordpress sites that their plugin monitors and protects. 

Monday, 27 April 2015 19:59

More fonts than ever

Arial, Times, Verdana, Courier or Tahoma. Those were your choices for web safe fonts that would accurately render across browsers and operating systems. Boy, have times changed!

Monday, 27 April 2015 19:55

New Wordpress Vulnerability

Last week, several websites posted about a major WordPress vulnerability stemming from the improper use of certain functions. Sucuri and Yoast announced the issue affects more than the popular Wordpress SEO plugin.

Friday, 27 March 2015 18:38

Hardest-working sales person

Your website is a powerful tool to reach your potential customers on their terms.

Monday, 09 March 2015 00:00

Landing page optimization

Landing pages are a key element of your inbound marketing or lead generation strategy, which makes optimizing your pages for increased conversions paramount.

Tuesday, 10 March 2015 00:00

My website looks funny

Internet users are consuming online content on many devices, from desktop computers to tablets and mobile devices running different operating systems and different browsers. Ensuring that your website looks the same across all these platforms can be a daunting task.

Friday, 13 March 2015 00:00

Coding without CSS

If content follows function then design follows content.

Wednesday, 28 January 2015 00:00

Mega Menu

The good, the bad and the ugly of  mega menu navigation.

Monday, 05 January 2015 00:00

Give your site some TLC

Perform regular updates and maintenance for a well-performing website

Tuesday, 25 November 2014 00:00

Create familiarity to increase engagement

Using fonts, colors and effects consistent with your established brand can increase engagement.

Thursday, 30 October 2014 00:00

Website redesign

Attracting new members requires a modern website.

Thursday, 30 October 2014 00:00

Membership website

Powerful 3rd-party membership tools integrated in Wordpress.

Thursday, 30 October 2014 00:00

UI/UX architecture

A great website needs a great foundation.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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