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We all want to create content that “goes viral.” You know, that article you spent hours crafting or the infographic that was meticulously researched and designed that gets shared thousands, or even tens of thousands - nay hundreds of thousands! - of times on social media and becomes curated or referenced on other sites throughout the web.

But “going viral” is a lot harder than you might think. Getting even a nominal number of people to read and share your content can be difficult. Here are five reasons your content might be overlooked.

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  • Page Heading 5 reasons this content marketing article will never be read
Published in Content Marketing

I recently attended a networking meeting with small business owners from throughout New Hampshire. The idea of the meeting was to connect with different types of businesses, and to exchange contact information with hopes of being able to cross refer each other to people we know looking for each other’s products and services.

The thing about networking is that it requires the ability to connect with people on a personal level. And to do that typically requires a combination of confidence, passion and the ability to tell a really good story.  If you are lacking in confidence, then you may seem inauthentic, or otherwise less intelligent than you actually are. If you lack passion for what you do, it will be obvious in how you conduct business, and the quality of the products and/or services you provide. But even if you are confident and passionate about what you do – it will be hard to prove any of that without a compelling story.

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  • Page Heading Telling Your Personal Brand Story: Why Passion and a Good Story Goes a Long Way
Published in Content Marketing
Thursday, 05 January 2017 13:47

Content Marketing and Brand Perception

“Content is the gateway into a brand's soul, and when done right, it provides insights to the customer’s wants,” said Jillian Hilliard, director of brand marketing, small appliances, at Electrolux. 

Published in Content Marketing
Thursday, 10 November 2016 16:00

2017 Content Marketing Trends

Is it worth trying to predict what’s in store for content marketing in 2017? 

Published in Content Marketing
Wednesday, 26 October 2016 19:59

Can You Optimize for RankBrain?

The simple answer is: No. But SEO is never that simple. Don’t you know that by now?

Published in SEO/Analytics

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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