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When riding a motorcycle, accelerating, or increasing the throttle, can help a rider regain traction and recover control in a variety of situations, whether to correct a path of travel or to avoid potential disaster when things get squirrelly. Interestingly, we realized recently that the same could be said for your marketing efforts.

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  • Page Heading Throttling out: how increasing marketing efforts can improve traction
Published in Digital Marketing
Tuesday, 06 December 2016 17:40

Market to People Where They Are

The marketing industry, never known for its transparency, has been overcome by buzzwords in recent years—pull marketing, jacking, clickbait and disruptive marketing. Add to that the dramatic shift in the kind of marketing that resonates with buyers—both business-to-business and business-to-consumer—and it’s no wonder business owners have a hard time planning their next marketing move. 

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  • Page Heading Market to People Where They Are
Published in Steph Speak
Thursday, 10 November 2016 16:05

Is Your Website Design Inbound Ready?

Does your website design support inbound marketing strategies? Here a few things to look for. 

Published in Websites
Thursday, 10 November 2016 15:45

Market to People Where They Are

If you’re having a hard time planning your next move, you’re not alone.

Published in Content Marketing
Thursday, 10 November 2016 15:40

What is Micro-moment Marketing?

With a significant increase in consumers and businesses who use mobile devices to shop for products and services, micro-moment marketing directly addresses our on-demand generation.

Published in Content Marketing
Wednesday, 26 October 2016 20:02

Inbound Data Status Report 2016

Hubspot surveyed and collected information from a combination of 4,500 marketing and sales professionals worldwide, and organized the results into: The 2016 State of Inbound Report.

Published in Content Marketing
Thursday, 10 April 2014 00:00

Do You Have What it takes to Convert?

A Guide to Creating Landing Pages

Landing pages are a common and vital part of a business’s online presence. They're a key element of an inbound marketing strategy. Don't be fooled by their simplicity! Engaging landing pages speak to a clear target audience and provide a streamlined user experience.

The goal of a landing page is to capture a visitor’s information so that you can communicate with them during their purchase process. If done correctly, a landing page will convert a visitor into a follower. 

Factors such as the style of messaging and where information is placed affect how a visitor experiences your page. This will ultimately determine whether or not they are willing to engage with a brand. Thus, becoming clear on key points such as your target audience, your offer, and your call to action will make a big difference in how visitors interact with your page.

For an overview landing pages marketing strategy, Savoir Faire has created a short guide for reference. Click the button below and check out our landing page!

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  • Page Heading Do You Have What it takes to Convert?
Published in Content Marketing
Tuesday, 06 September 2011 00:00

My website looks funny

We recently launched a new site for a client and, while they are happy with it, they asked some pretty pointed questions about why it looked different in different browsers. As I put together my response, I realized that they’re probably not the only ones wondering why their site shows some minor differences in different browsers.

First off, while you may test your site in multiple browsers, the average user of the site is not going to look at the site in three different browsers at the same time so the inconsistencies you may see are not going to be apparent to your visitors. By and large, people have one favorite browser they use. Even if they were to use another browser to look at the site, they likely wouldn’t do that at the same time.

Why the site displays differently in different browsers is a more important consideration.

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  • Page Heading My website looks funny
Published in Steph Speak
Wednesday, 24 August 2011 00:00

Selling and the uncomfortable client

I was waiting for a call back from a client this afternoon and spent my few extra minutes scrolling through Seth Godin's blog posts. One from May about selling vs. inviting caught my eye. As a business owner, I am not only responsible for making the business go, I'm also responsible for making it grow.

The line I liked the most from that post was this:  "The salesperson's job: Help people overcome their fear so they can commit to something they'll end up glad they invested in."

I have a handful of clients who I know are glad they are investing in marketing efforts that are building their businesses. We worked together to help them overcome their fear and say "yes" to possibility, growth and success.

On the other hand, I spoke to a business owner today who is hesitant to invest money into marketing his business. He's waiting for that elusive sale that will give him the money to make that investment. Since he's been at this for two years now, the question is, when that sale comes (and it will, I'm sure of it; a few of them have already), won't there just be another reason not to take that leap?

Several of my clients have said that one of the reasons they like working with me is that I make them uncomfortable. I push them beyond their comfort zones. I don't let them stay where it's safe.

Before I started working with most of my clients, they typically did some form of marketing in-house, themselves. They did what they knew. They got some results.

The reason I make them uncomfortable is that I bring new ideas a new point of view and different thinking to the table. For those that allow me to make them uncomfortable, we achieve great things and they're happy they made the investment. For those who think they need to stay where it's safe, let's talk a little longer so you can commit to something you're glad you invested in.

Ready to break free of the status quo? Contact us!

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  • Page Heading Selling and the uncomfortable client
Published in Steph Speak
Monday, 11 July 2011 00:00

Sending unintentional messages

Last week I was nearly run off the highway by a tan BMW emblazoned with the name name of a local dealership. I was so shaken, and so pissed off, that I was compelled to call the dealership and tell them what just happened.

After a not-really-funny comedy of errors to simply get a manager on the phone, I told him what had happened and the license plate of the car. The manager said that it was probably a customer using a loaner car while their car was being serviced, as if that were either:

a) a good enough explanation for my frightful run-in with his company, or
b) a reason for him not to take any accountability for my experience.

What this manager doesn't understand, and what I told him was, anyone bearing the name of your company is an ambassador for your company. In this case, that ambassador was driving like an a-hole and nearly caused an accident at 70 miles an hour.

Perhaps this dealership should consider taking its name OFF its loaner cars since they have no control over the behavior of the people inside them and, hence, no control over the messages those cars send about that company.

I'm sure the managers of this dealership paid to have their names on these cars because they thought it would improve visibility for their dealership. However, I'm not sure what I experienced is the kind of image they want to cultivate for their organization. I certainly won't be going there for my next car and you'd better believe that's the kind of story that gets told over and over again via word of mouth.

Where is your company name displayed? Are you sure you have control over what it says about your business?

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  • Page Heading Sending unintentional messages
Published in Steph Speak
Friday, 07 January 2011 13:15

New Year, New Ideas

I’m not really a New Year’s Resolution kind of gal. If I make them at all, they don’t usually last that long and then I just feel bad. Instead I try to work on personal growth all year long, trying the things that sound intriguing and making those that work well for me a part of my life.

That being said, I do tend towards reflection at this time of year and I’ve been thinking a lot about Savoir Faire recently and what its next iteration looks like.

During a conversation with a very good friend recently, she pulled something from our conversation that stopped me in my tracks:

Always learning.
Always inspired.
Always empowered.
Always accountable.

These are things she said about Stephanie McLaughlin, the person but, upon hearing them, these are things that I would like to bring to Savoir Faire, the business, to use as guiding principles. (Hopefully you'll even see them in some updated Web copy soon!)

The reason I liked this so much is that it becomes a two-way promise; it’s how the business operates and it’s a bargain I would like to make with my clients as well.

Always learning
It’s true, I’m always interested in what’s new. In relation to Savoir Faire, I’m constantly on the lookout for what’s next, what’s going on, what new developments are taking place in the marketing, public relations and social media worlds.

Always inspired
I’m always on the lookout for inspiration and actively in search of it. I believe it can come from anywhere so it's good to keep your eyes open and your mind tuned. Something you learn in one area can inspire you in a completely different area. According to my good friend, it’s also something I impart in many of my personal interactions through the enthusiasm I have for what I've learned and how it can be applied.

Always empowered
I’m not typically an ‘ask permission’ kind of gal.

Always accountable
For me, this is the other side of the ‘always empowered’ coin. Whether my decisions are right or wrong, I am accountable for their outcomes.

Now that you know a little more about me, let’s talk about how these ideas can apply to clients who are working with Savoir Faire.

When you work with Savoir Faire, I want you to be learning. You don’t need to learn about inbound marketing or search engine optimization or website design but you should learn about how what we’re doing is going to impact and affect your business and what you can do to leverage the work we’re doing for you.

Working together, I hope we inspire each other to keep reaching new heights and doing better and better work. When you learn about what I’m doing and how it can boost your business, I hope it inspires you to think of additional ways we can work together to drive results. That, in turn, will energize me and my team to keep stretching on your behalf.

I may not be an ‘ask permission’ girl in my personal life, but I will need your permission to do great work for your business. That may mean letting go of some of the details or trusting my team to do good work for you without understanding exactly how it all works. In turn, I will do my part to give you what you need to run and grow your business, whether that’s information, explanation, reports or coaching.

Likewise, I will need you to hold up your end of the bargain. If that means writing a post for your business blog once a week or getting on the phone with me regularly, then that’s what you need to do. You see, I’m going to need you to do your part so that I can do mine effectively. In my experience, I have found that careful plans and marketing strategies don’t fail; people fail implementing them. If we are both accountable for our pieces of the puzzle, then our strategies will succeed and your business will benefit.

My approach is based on delivery and, in order to deliver for you, I’m going to need for both of us to be learning, inspired, empowered and accountable. Together, we’ll get great results. I look forward to working with you!

Best,
Stephanie.

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  • Page Heading New Year, New Ideas
Published in Steph Speak

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