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Thursday, 21 July 2016 20:18

A Name is Not a Lead

Volume isn’t always (or even usually) better when it comes to leads.

Thursday, 21 July 2016 20:16

Testing the Waters of Digital Marketing

Exploring the terrain underwater has more in common with digital marketing than one might assume.

Thursday, 21 July 2016 20:13

Getting Around Ad Blockers

Sites which derive revenue from advertising as well as advertisers are seeking ways to counter the rise of online ad blockers.

Thursday, 21 July 2016 20:02

Transactional Email Optimization

Transactional or triggered emails have some of the highest open rates, up to 8 times the rate of traditional email marketing efforts. Don’t they deserve more attention?

Tuesday, 05 July 2016 12:32

Blogging Tips for Entrepreneurs

Blogging is hard. Blogging takes time. Yada yada yada.

Tuesday, 05 July 2016 12:26

Sharing without Reading

An alarming number of social media users are sharing links without actually reading the associated articles.

Tuesday, 05 July 2016 12:17

Email Signatures

A number of years ago, we provided a client with instruction on email signature design. We thought it would be good to check in on today’s email signature best practices.

Tuesday, 05 July 2016 11:51

Lead Nurturing Etiquette

Have you ever submitted your email address on a website in order to download a whitepaper or checklist or some other item to help with your purchase decision?

Tuesday, 05 July 2016 11:38

Social Media Trends

A recent study as reported by MarketingProfs states that 96% of B2C survey respondents say their business uses Facebook while 88% of B2B businesses replied the same.

Monday, 20 June 2016 18:52

Presentation Gold

Generating enough content ideas to satisfy growing content needs can be overwhelming.

Monday, 20 June 2016 18:45

Personalization Maturity

Personalization, even to a mostly anonymous audience, allows companies to serve targeted content that can speed conversions and generate revenue.

Monday, 20 June 2016 18:38

Unearthing Sharable Content

Sharing informative and interesting content via your social media channels can help establish credibility and build relationships.

Monday, 20 June 2016 18:19

"Dead" Subscribers

A large email list can be nice to have, but if users are not interested in or engaged with your content, a large list can do more harm than good.

Monday, 20 June 2016 17:33

Social Listening

Using social media as part of a strategic marketing plan can improve brand recognition and ROI. But social media is a two-way street.

Thursday, 02 June 2016 15:21

Interactive Content

Interactive content, such as online quizzes, can inflate metrics, but if done right, can also increase engagement.

Thursday, 02 June 2016 14:12

Changing the Rules

Recent changes to Twitter will now allow tweets longer than 140 characters.

Wednesday, 01 June 2016 16:36

Content Readability and SEO

Content structure and page design go hand-in-hand to improve SEO and user experience simultaneously.

Wednesday, 01 June 2016 16:22

Title Tags

When creating title tags for website pages, consider humans and search engines.

Tuesday, 17 May 2016 20:31

Customer Confusion

A shopper who spends a lot of time on your e-Commerce site and doesn’t convert may have been unable or unwilling to complete the purchase due to confusion.

Tuesday, 17 May 2016 20:30

Brand Awareness and Social Publishing

Social media gives brands and publishers more ways to spread awareness and messaging; yet many social media users don’t even know where content comes from.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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