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Monday, 20 June 2016 18:19

"Dead" Subscribers

A large email list can be nice to have, but if users are not interested in or engaged with your content, a large list can do more harm than good.

Monday, 20 June 2016 17:33

Social Listening

Using social media as part of a strategic marketing plan can improve brand recognition and ROI. But social media is a two-way street.

Thursday, 02 June 2016 15:21

Interactive Content

Interactive content, such as online quizzes, can inflate metrics, but if done right, can also increase engagement.

Thursday, 02 June 2016 14:12

Changing the Rules

Recent changes to Twitter will now allow tweets longer than 140 characters.

Wednesday, 01 June 2016 16:36

Content Readability and SEO

Content structure and page design go hand-in-hand to improve SEO and user experience simultaneously.

Wednesday, 01 June 2016 16:22

Title Tags

When creating title tags for website pages, consider humans and search engines.

Tuesday, 17 May 2016 20:31

Customer Confusion

A shopper who spends a lot of time on your e-Commerce site and doesn’t convert may have been unable or unwilling to complete the purchase due to confusion.

Tuesday, 17 May 2016 20:30

Brand Awareness and Social Publishing

Social media gives brands and publishers more ways to spread awareness and messaging; yet many social media users don’t even know where content comes from.

Tuesday, 17 May 2016 20:29

Boost for Mobile

Building on “mobilegeddon,” Google continues to strengthen and boost its mobile-friendly algorithm.

Tuesday, 17 May 2016 20:27

Understanding Google Search Console

Many website owners understand the importance of Google Analytics in monitoring website performance as it relates to site visitors and traffic. But there is a second Google product also helpful in monitoring website performance.

Tuesday, 17 May 2016 20:25

Content Marketing Strategy

Creating a content marketing strategy goes beyond generating interesting blog topics and engaging visuals.

Tuesday, 17 May 2016 20:23

100 Questions

A partial list of questions your website/digital marketing partner should ask.

Tuesday, 10 May 2016 20:37

Blogging for SEO

People are looking for answers. Google is delivering them.

Tuesday, 10 May 2016 20:32

Siri and SEO

Siri and other programs or virtual assistants like Cortana and Google Now have changed how people search.

Tuesday, 10 May 2016 20:28

Dark Pattern UI

We all know designers select colors, fonts and layouts to drive users to take certain actions. But there are also less-than-honest tactics in user interface design that some websites employ to trick people.

Tuesday, 10 May 2016 19:51

Are $5 Logos Really Worth The Money?

Your logo says a lot about your business; before you decide that a $5 logo from Fiverr (or other low-cost, design marketplace) would best fit your budget and branding goals, consider what you actually get for $5.

Tuesday, 10 May 2016 19:45

Types of Facebook Ads

Facebook allows you to choose from different ad types for different devices.

Tuesday, 10 May 2016 19:10

Mobile First

More email recipients are reading email on their mobile devices.

Tuesday, 26 April 2016 20:25

Facebook Contests

Running contests on Facebook is a great way to increase engagement.

Tuesday, 26 April 2016 19:20

Social Media and SEO

While it is important to implement common SEO tactics to improve search ranking, it is also necessary to evaluate your social media presence as it relates to SEO.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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