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Monday, 01 February 2016 08:00

Hate Writing?

Content marketing has become integral to business success but how do you produce content if you hate to write?

Monday, 01 February 2016 08:00

The Hype Cycle

Following the adoption curve of technology to discern hype from viability and how it applies to content marketing.

Monday, 01 February 2016 08:00

Subdomain or Subdirectory

Where should you put your company blog?

Monday, 01 February 2016 08:00

Super Ads

At an estimated $5 million for 30-seconds of airtime, under the scrutiny of about 115 million viewers, choosing to advertise during the big game is a big decision.

Monday, 01 February 2016 17:47

10 Ways to Improve Your SEO

Search Engine Optimization, done strategically, can be a complex, time-consuming undertaking.

Wednesday, 20 January 2016 21:01

10K Character Tweets

Twitter is considering increasing its character limit from 140 to 10,000.

Wednesday, 20 January 2016 20:57

Taking it Back

After a major public relations crisis, brands need to find the appropriate way to react and respond to preserve their integrity.

Wednesday, 20 January 2016 20:28

Not just for Lead Conversion

Landing pages are often utilized for lead generation and conversion. They are stripped down of unnecessary navigation and distraction and optimized to elicit an action for a user such as the submission of a form. But landing pages can be used for a variety of other purposes.

Wednesday, 20 January 2016 20:24

Creating a Brand

Brand development can be hard. There are a lot of things to think about besides your logo.

Wednesday, 20 January 2016 20:21

Curated Content and SEO

By now, you may have heard that great content is key to SEO, but what do you do if you just don’t have time to create content?

Wednesday, 20 January 2016 20:08

Find Customers with Twitter

Social media channels are a great place to engage with customers and “fans.” They are also great places for prospecting and finding local customers.

Monday, 04 January 2016 21:23

Governing Your Brand

In the age of social media, governing and protecting your brand can be difficult.

Monday, 04 January 2016 21:22

Content + e-Commerce

Content can help promote awareness and online purchases.

Monday, 04 January 2016 21:22

Brand Names

A rose by any other name would...cause great confusion.

Monday, 04 January 2016 21:20

Limiting WordPress Admin Access

WordPress allows developers to limit the availability of plugin, theme and configuration access for backend users in two ways; via the theme functions file or via user roles. Both have pros/cons.

Monday, 04 January 2016 21:19

LinkedIn Groups Overhauled

Recently, LinkedIn made major changes to its groups interface, making the desktop and mobile app versions the same.

Sunday, 20 December 2015 19:53

Domains and Google

Many new domain extensions, such as .academy, .guru, .attorney, have been made available  recently with new extensions still being released. These new extensions allow website owners to create more personalized and memorable website domains, but how does Google rank them compared to traditional .com, .org and .edu extensions?

Sunday, 20 December 2015 19:34

Brand Guidelines

Consistent communication of a company’s brand is vital to brand awareness and brand engagement.

Sunday, 20 December 2015 19:20

Agency Review

Over time, relationships can stagnate, each person offering less of themselves and communication breaking down. It’s not necessarily anyone’s fault; sometimes, it just happens. The same holds true in a company-agency relationship.

Sunday, 20 December 2015 19:16

Post-holiday Marketing Opportunities

Many business put a lot of time, energy and money into their marketing leading up to Thanksgiving and through the holiday shopping season. Post-holiday marketing can help businesses capitalize on holiday sales, increase post-holiday sales and establish long-term relationships with customers.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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