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Tuesday, 17 May 2016 20:29

Boost for Mobile

Building on “mobilegeddon,” Google continues to strengthen and boost its mobile-friendly algorithm.

Tuesday, 17 May 2016 20:27

Understanding Google Search Console

Many website owners understand the importance of Google Analytics in monitoring website performance as it relates to site visitors and traffic. But there is a second Google product also helpful in monitoring website performance.

Tuesday, 17 May 2016 20:25

Content Marketing Strategy

Creating a content marketing strategy goes beyond generating interesting blog topics and engaging visuals.

Tuesday, 17 May 2016 20:23

100 Questions

A partial list of questions your website/digital marketing partner should ask.

Tuesday, 10 May 2016 20:37

Blogging for SEO

People are looking for answers. Google is delivering them.

Tuesday, 10 May 2016 20:32

Siri and SEO

Siri and other programs or virtual assistants like Cortana and Google Now have changed how people search.

Tuesday, 10 May 2016 20:28

Dark Pattern UI

We all know designers select colors, fonts and layouts to drive users to take certain actions. But there are also less-than-honest tactics in user interface design that some websites employ to trick people.

Tuesday, 10 May 2016 19:51

Are $5 Logos Really Worth The Money?

Your logo says a lot about your business; before you decide that a $5 logo from Fiverr (or other low-cost, design marketplace) would best fit your budget and branding goals, consider what you actually get for $5.

Tuesday, 10 May 2016 19:45

Types of Facebook Ads

Facebook allows you to choose from different ad types for different devices.

Tuesday, 10 May 2016 19:10

Mobile First

More email recipients are reading email on their mobile devices.

Tuesday, 26 April 2016 20:25

Facebook Contests

Running contests on Facebook is a great way to increase engagement.

Tuesday, 26 April 2016 19:20

Social Media and SEO

While it is important to implement common SEO tactics to improve search ranking, it is also necessary to evaluate your social media presence as it relates to SEO.

Tuesday, 26 April 2016 19:14

Mobility

Marketers need to think about mobility, not just mobile.

Tuesday, 26 April 2016 16:31

Coleman

WordPress 4.5, aka ‘Coleman,’ was released April 12.

Tuesday, 26 April 2016 16:19

Micro-Targeting

Online searchers have become more adept at finding the information they want and need. They are using detailed phrases and asking specific questions. Therefore, it makes sense to optimize content for their search behavior and queries.

Tuesday, 26 April 2016 15:53

Too Good To Be True

We’d all love for our website to appear in the first position of the first search engine results page (SERP). But achieving this coveted spot requires a lot of effort, SEO expertise and a bit of luck.

Thursday, 07 April 2016 17:49

Facebook A/B Testing

Discovering what resonates with Internet users involves a lot of testing and trial and error.

Thursday, 07 April 2016 17:46

It’s Not a Funnel

The traditional sales funnel representing a linear decision and purchase path no longer applies to today’s buyers.

Thursday, 07 April 2016 17:44

Responding to Bad Reviews

Sometimes, your business gets a bad review on Yelp or other review site. Your carefully-considered and crafted response is critical to maintaining your reputation.

Thursday, 07 April 2016 17:41

HTTPS Everywhere

In 2014, as part of its interest in and promotion of secure online experiences, Google had called for “HTTPS Everywhere.” Since then, HTTPS has become one of approximately 200 Google ranking factors in its algorithm.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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