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Monday, 17 August 2015 15:05

Tying it all together

Inbound marketing campaigns have a number of elements from blog posts to calls-to-action that need to be tracked in order to achieve success.

Tuesday, 04 August 2015 13:58

Take stock of your photos

There once was a time when finding images for your blog or website or other marketing materials was difficult and costly.

Tuesday, 04 August 2015 13:56

Don’t “Set it and forget it”

Technology is rapidly changing. From our cars to appliances, to communication methods and websites.

Tuesday, 04 August 2015 13:51

PHP mail vs third-party providers

Email marketing is a vital component of inbound marketing and marketing automation. It is cost-effective, cuts through the clutter, and gives leads and customers the information they want when they want it. However, creating great email messaging is only one important step.

Tuesday, 04 August 2015 13:37

Certified!

Have you heard the news? Savoir Faire is now a Certified Agency Partner of @HubSpot!

Tuesday, 04 August 2015 13:23

SEO Grown Locally

An important but sometimes overlooked aspect of Search Engine Optimization (SEO) is local directory listing.

Monday, 20 July 2015 09:26

Marketing Automation

Marketing automation combines strategy, software and tactics to allow businesses to nurture leads and communicate with customers efficiently. While no one piece of software will do everything, there are sophisticated tools that will automate lead generation and nurturing in the top and middle of the funnel.

Monday, 20 July 2015 09:26

Our work IRL

Good work and satisfied customers make us happy. But we do a special “happy dance” when we see our work “in real life.”

You’ve seen the memes showing “the most interesting man in the world” from the Dos Equis beer commercials that launched in 2006. They are easily recognizable, easy to create and leverage a connection the consumer already has with the brand. But did you know they potentially violate copyright laws?

Monday, 20 July 2015 09:26

Update not redesign

Facebook recently made two very subtle changes in their graphics. The first to the Facebook logo and the second to their ‘friends’ icon. These changes, though small, represent larger statements about the company and its brand.

Monday, 20 July 2015 09:26

Thou shalt not steal

The internet has given us a giant library of information, images and video at our fingertips. We are encouraged through social media to share, share, share. But sharing is not the same as appropriating content and passing it off as your own.

Monday, 20 July 2015 09:26

The only constant is change

Take a look around you. How has technology evolved in your appliances, your car, your phone, your computer?

Monday, 20 July 2015 09:26

Not just for breakfast

Like many things we use for marketing, social media has evolved tremendously in recent years. Not only have some early channels died a quiet death, others have expanded far beyond their initial audiences and uses.

Wednesday, 08 July 2015 13:46

Food for thought

We all know that eating a nutritious balanced diet is necessary for good healthy. What you eat during the day can also affect your  productivity at work.

Wednesday, 08 July 2015 13:42

Choose wisely

Choosing a company to host your website, one of your biggest marketing assets, can be confusing.

Wednesday, 08 July 2015 13:33

Content marketing and bacon

What’s bacon got to do with Content Marketing? Everything.

Wednesday, 08 July 2015 13:28

The rise and fall of social networks

Believing that reaching a “tipping point” could allow a network to go viral, social networks work furiously to spread the word and encourage sharing in the early stages of the game. However, they neglect the value of growing organically, focusing on the initial spikes in early growth rather than the long haul.

Wednesday, 08 July 2015 13:17

Brute force lock down

Sometimes, just monitoring and blocking isn’t enough.

Monday, 22 June 2015 21:03

Small change; big difference

In user-experience design, everything matters: fonts, location, colors, relativity, architecture, feel, texture, etc. On websites, small changes to elements can vastly improve the user’s experience and overall satisfaction.

Monday, 22 June 2015 20:45

Are you missing out?

Businesses and marketers agree that branding is essential to relationship building, attracting new hires and communications. Yet, according to a June AdvertisingAge article, only 62% of companies have a formal brand platform.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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