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Monday, 31 August 2015 13:22

Ghost spam in GA

Many businesses rely on data from Google Analytics when making decisions about website effectiveness, ad spending and more. But inaccurate data can cause businesses to make misguided decisions.

Monday, 17 August 2015 10:10

New Facebook Features

It seems Facebook is always updating something, adding features, changing its privacy policy or terms of use, or updating what you see in your feed.  Some of the most recent features could have a big impact on business.

Monday, 17 August 2015 10:10

The Google shuffle

As apps, online tools, websites or other products gain popularity and become more used, it is important for the product owner to evaluate and refine based on user feedback.

Monday, 17 August 2015 10:10

Joomla releases coming faster

Joomla, one of the most popular content management systems, has been more active in its incremental releases and updates since version 2.5 was launched in January 2012. However, the CMS also makes major leaps in development and functionality that can increase the difficulty of making updates and upgrades.

Monday, 17 August 2015 15:18

SEO Myths

SEO  has seen remarkable change in the past decade in terms of how search engines crawl, index and rank pages; how people search for information; and how marketers influence the search engines to improve traffic. However, there is a shocking amount of misinformation about current SEO practices.

Monday, 17 August 2015 10:10

What’s good for the goose...

A key element of your marketing automation or inbound marketing strategy is landing pages. Landing pages are necessary to convert visitors to leads via a form. Generally, there are best practices for common page elements that can improve your conversion rates. However,what’s good for the goose isn’t necessarily good for the gander.

Monday, 17 August 2015 15:07

Marketing automation tactics

Marketing automation refers not just to software but to a combination of software, strategy and tactics to attract, engage and nurture leads. Those tactics play out on different channels including your website and social media.

Monday, 17 August 2015 15:05

Tying it all together

Inbound marketing campaigns have a number of elements from blog posts to calls-to-action that need to be tracked in order to achieve success.

Tuesday, 04 August 2015 13:58

Take stock of your photos

There once was a time when finding images for your blog or website or other marketing materials was difficult and costly.

Tuesday, 04 August 2015 13:56

Don’t “Set it and forget it”

Technology is rapidly changing. From our cars to appliances, to communication methods and websites.

Tuesday, 04 August 2015 13:51

PHP mail vs third-party providers

Email marketing is a vital component of inbound marketing and marketing automation. It is cost-effective, cuts through the clutter, and gives leads and customers the information they want when they want it. However, creating great email messaging is only one important step.

Tuesday, 04 August 2015 13:37

Certified!

Have you heard the news? Savoir Faire is now a Certified Agency Partner of @HubSpot!

Tuesday, 04 August 2015 13:23

SEO Grown Locally

An important but sometimes overlooked aspect of Search Engine Optimization (SEO) is local directory listing.

Monday, 20 July 2015 09:26

Marketing Automation

Marketing automation combines strategy, software and tactics to allow businesses to nurture leads and communicate with customers efficiently. While no one piece of software will do everything, there are sophisticated tools that will automate lead generation and nurturing in the top and middle of the funnel.

Monday, 20 July 2015 09:26

Our work IRL

Good work and satisfied customers make us happy. But we do a special “happy dance” when we see our work “in real life.”

You’ve seen the memes showing “the most interesting man in the world” from the Dos Equis beer commercials that launched in 2006. They are easily recognizable, easy to create and leverage a connection the consumer already has with the brand. But did you know they potentially violate copyright laws?

Monday, 20 July 2015 09:26

Update not redesign

Facebook recently made two very subtle changes in their graphics. The first to the Facebook logo and the second to their ‘friends’ icon. These changes, though small, represent larger statements about the company and its brand.

Monday, 20 July 2015 09:26

Thou shalt not steal

The internet has given us a giant library of information, images and video at our fingertips. We are encouraged through social media to share, share, share. But sharing is not the same as appropriating content and passing it off as your own.

Monday, 20 July 2015 09:26

The only constant is change

Take a look around you. How has technology evolved in your appliances, your car, your phone, your computer?

Monday, 20 July 2015 09:26

Not just for breakfast

Like many things we use for marketing, social media has evolved tremendously in recent years. Not only have some early channels died a quiet death, others have expanded far beyond their initial audiences and uses.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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