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You’ve seen the memes showing “the most interesting man in the world” from the Dos Equis beer commercials that launched in 2006. They are easily recognizable, easy to create and leverage a connection the consumer already has with the brand. But did you know they potentially violate copyright laws?

Monday, 20 July 2015 09:26

Update not redesign

Facebook recently made two very subtle changes in their graphics. The first to the Facebook logo and the second to their ‘friends’ icon. These changes, though small, represent larger statements about the company and its brand.

Monday, 20 July 2015 09:26

Thou shalt not steal

The internet has given us a giant library of information, images and video at our fingertips. We are encouraged through social media to share, share, share. But sharing is not the same as appropriating content and passing it off as your own.

Monday, 20 July 2015 09:26

The only constant is change

Take a look around you. How has technology evolved in your appliances, your car, your phone, your computer?

Monday, 20 July 2015 09:26

Not just for breakfast

Like many things we use for marketing, social media has evolved tremendously in recent years. Not only have some early channels died a quiet death, others have expanded far beyond their initial audiences and uses.

Wednesday, 08 July 2015 13:46

Food for thought

We all know that eating a nutritious balanced diet is necessary for good healthy. What you eat during the day can also affect your  productivity at work.

Wednesday, 08 July 2015 13:42

Choose wisely

Choosing a company to host your website, one of your biggest marketing assets, can be confusing.

Wednesday, 08 July 2015 13:33

Content marketing and bacon

What’s bacon got to do with Content Marketing? Everything.

Wednesday, 08 July 2015 13:28

The rise and fall of social networks

Believing that reaching a “tipping point” could allow a network to go viral, social networks work furiously to spread the word and encourage sharing in the early stages of the game. However, they neglect the value of growing organically, focusing on the initial spikes in early growth rather than the long haul.

Wednesday, 08 July 2015 13:17

Brute force lock down

Sometimes, just monitoring and blocking isn’t enough.

Monday, 22 June 2015 21:03

Small change; big difference

In user-experience design, everything matters: fonts, location, colors, relativity, architecture, feel, texture, etc. On websites, small changes to elements can vastly improve the user’s experience and overall satisfaction.

Monday, 22 June 2015 20:45

Are you missing out?

Businesses and marketers agree that branding is essential to relationship building, attracting new hires and communications. Yet, according to a June AdvertisingAge article, only 62% of companies have a formal brand platform.

Monday, 22 June 2015 20:41

Live broadcasting for business

Since 2015’s SXSW, live broadcasting apps Meerkat and Periscope have been discussed and debated on a number of major tech and trend websites. So what can they do for your business?

Monday, 22 June 2015 20:38

We need you

Websites are not created in vacuums. There are a number of moving parts and questions that need to be discussed and answered, making client participation tantamount to choosing the right web agency.

Monday, 22 June 2015 20:34

Up, up and away

Ensuring a new event or conference takes off involves a lot of work, from event logistics to marketing and communications. To help launch inaugural NH Aerospace and Defense Conference, Savoir Faire provided marketing support and also exhibited at the event.

Tuesday, 09 June 2015 18:53

Don’t forget desktop UX

The recent update to Google’s algorithms adds user experience (UX) on mobile devices as a requirement for search ranking. However, that doesn’t mean you can ignore  UX on desktop computers.

Tuesday, 09 June 2015 18:38

Knowing where to look

According to research by Kapost reported by eMarketer, nearly four in 10 B2B marketers have said that coming up with ideas for content marketing is difficult. Half said they didn’t have enough ideas to fuel content efforts. Finding ideas doesn’t have to be difficult.You just have to know where to look.

Tuesday, 09 June 2015 18:31

Silence is Golden

Have you ever gone to a website or news page and suddenly had sound blaring from your computer speakers? Annoying sometimes, isn’t it? Advertisers vying for your attention turned up the volume trying to reach you...to interrupt you. But sometimes, silence is golden...

Tuesday, 09 June 2015 18:27

Email Marketing Services

While email marketing may seem like a dinosaur among so many new marketing and social media channels, it still plays an important role in the inbound marketing toolbox.

Tuesday, 09 June 2015 18:23

Good fences make good...websites

Globally, there are millions of cyber attacks each day. According to WordFence, maker of the WordPress security plugin of the same name, there are more than 15,000 attacks per minute on Wordpress sites that their plugin monitors and protects. 

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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