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Friday, 29 May 2015 18:24

The Importance of Quality Backlinks

There have been many questions posed about backlinks and if they’re important for your website. We have the definitive answer.

Friday, 29 May 2015 18:22

Personalize Your Content for Success

Personalization of content is growing in importance and the tools and techniques to guarantee success are here!

Your business needs a strong local search engine presence to stay competitive. Google’s “Pigeon” has set the stage for success.

Friday, 08 May 2015 18:19

Design follows content

If content follows function then design follows content. 

Friday, 08 May 2015 18:14

There be GOLD there!

Social media is an important part of your marketing mix. You can communicate with prospects and customers, educating, nurturing and delighting. But did you know you can also prospect on social media? 

Friday, 08 May 2015 18:12

Moving Parts

Creating a marketing campaign can be overwhelming. There are a lot of moving parts involved: landing page, blog post, call-to-action, email…
Fortunately, there are resources to help you. 

Friday, 08 May 2015 16:48

This isn’t Facebook

LinkedIn first and foremost is a business-focused networking site which also has a lot of professional resources for finding jobs and promoting your company. Read that again...professional. Stop treating it like Facebook. 

Friday, 08 May 2015 16:46

Upcoming SNHHUG

Our next SNHHUG event is May 27. We’ll have Al Biedrzycki from Hubspot to discuss “Conversion Paths.” We love Al so much, this will be his second visit to our HUG (Hubspot User Group). The event will be held at The Shaskeen, an Irish pub and restaurant in Manchester NH. We'll have light appetizers and we’ll even buy you a drink. 

Monday, 27 April 2015 19:59

More fonts than ever

Arial, Times, Verdana, Courier or Tahoma. Those were your choices for web safe fonts that would accurately render across browsers and operating systems. Boy, have times changed!

Monday, 27 April 2015 19:57

Embracing Change

“Well it's time to change when it's time to change...When it's time to change you've got to rearrange” sang Peter Brady in 1972.  The time to change has certainly come for marketing.

Monday, 27 April 2015 19:55

New Wordpress Vulnerability

Last week, several websites posted about a major WordPress vulnerability stemming from the improper use of certain functions. Sucuri and Yoast announced the issue affects more than the popular Wordpress SEO plugin.

Monday, 27 April 2015 19:50

Work with David

The dawn of the digital age brought little change to the traditional advertising agency techniques and culture. Web 1.0 simply equaled Mad Men 2.0.

Monday, 27 April 2015 19:41

Campaign Reference Guide

With so many moving parts, keeping track of all the elements of an inbound marketing campaign can be difficult.

Friday, 10 April 2015 19:10

Start Pinning

Pinterest can help you get more traffic, make more sales, gain market intelligence, increase search rankings and expose your brand to a wider audience.

Friday, 10 April 2015 18:56

Effective CTAs

You know Google wants you to create lots of good, relevant content to improve your chances of appearing on SERPs. And, like a good marketer, you’ve create blog posts, white papers, case studies and other downloadble content. Now what?

Thursday, 09 April 2015 21:10

Algorithm update and mobile

It’s possible that recent Google updates, Penguin and Panda, didn’t affect your website’s search rankings, but according to Hubspot, the next update will be bigger and will use mobile-friendliness as a ranking signal. That means if your site isn’t mobile-friendly, you might not rank as high in the SERPs when a user searches on a mobile device.

Thursday, 09 April 2015 20:16

The right tools for the job

You wouldn’t drive a nail with a wrench. And you wouldn’t snake a toilet with a garden hose. And you wouldn’t spread joint compound with a butter knife. (Would you?)

Thursday, 09 April 2015 20:08

Getting started with Inbound Marketing

Business owners and marketers ask us all the time: “how do I get started with Inbound Marketing?” The best first step may be our Inbound Marketing Assessment.

Thursday, 09 April 2015 19:55

All work and no play?

Email on your computer and your phone, chat, productivity tools, to-do lists, family, appointments, meetings, shopping, cleaning, commitments, social media, events, classes...and you want to squeeze in some time at the gym?

Thursday, 09 April 2015 19:41

The Time of My Life

I may not be able to tell you who the advertiser is, but this is currently my favorite ad on TV. “Wait! Stop here! This is the best ad ever!” I yell across the room at my other half. “You gotta watch this.”

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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