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Tuesday, 15 September 2015 16:02

Hubspot marketing expertise

You may have heard of Hubspot, one of the top marketing automation solutions available today. But were you aware of all it can do?

Tuesday, 15 September 2015 15:56

Content for the funnel

Landing pages are an integral piece of any marketing automation strategy to convert visitors into leads. To optimize these pages for conversions, there are some “best practices” that should be followed.

Tuesday, 15 September 2015 15:42

Content ideation

Finding new ideas for your blog can become difficult and tedious, especially if your business or industry is particularly “boring.”

Monday, 31 August 2015 14:15

Businesses to spend more on analytics

Analytics and reporting in all aspects of marketing (from website use to social media engagement to traditional ROI metrics) is important to making informed, strategic decisions. New research suggests brands will significantly increase spending on analytics in the next three years.

Monday, 31 August 2015 14:07

Facebook jumps into live streaming

Meerkat, Periscope and even Blab  are the much talked about and widely covered live-streaming apps of late. However, before these launched, Facebook was experimenting with a live streaming feature for public figures.

Monday, 31 August 2015 13:58

Automated Retweet with IFTTT

The complexity of social media and content marketing, combined with business and personal accounts in each,  has led us to IFTTT - a great way to automate certain activities.

Monday, 31 August 2015 13:54

Track social posting with IFTTT

Have you ever attempted to track your social posting using an Excel or Google spreadsheet? It’s redundant and time consuming.

Monday, 31 August 2015 13:49

Editorial calendars

Content creation and management can quickly become unwieldy for any size company. A content or editorial calendar can help maintain organization, strategy and accountability.

Monday, 31 August 2015 13:22

Ghost spam in GA

Many businesses rely on data from Google Analytics when making decisions about website effectiveness, ad spending and more. But inaccurate data can cause businesses to make misguided decisions.

Monday, 17 August 2015 10:10

New Facebook Features

It seems Facebook is always updating something, adding features, changing its privacy policy or terms of use, or updating what you see in your feed.  Some of the most recent features could have a big impact on business.

Monday, 17 August 2015 10:10

The Google shuffle

As apps, online tools, websites or other products gain popularity and become more used, it is important for the product owner to evaluate and refine based on user feedback.

Monday, 17 August 2015 10:10

Joomla releases coming faster

Joomla, one of the most popular content management systems, has been more active in its incremental releases and updates since version 2.5 was launched in January 2012. However, the CMS also makes major leaps in development and functionality that can increase the difficulty of making updates and upgrades.

Monday, 17 August 2015 15:18

SEO Myths

SEO  has seen remarkable change in the past decade in terms of how search engines crawl, index and rank pages; how people search for information; and how marketers influence the search engines to improve traffic. However, there is a shocking amount of misinformation about current SEO practices.

Monday, 17 August 2015 10:10

What’s good for the goose...

A key element of your marketing automation or inbound marketing strategy is landing pages. Landing pages are necessary to convert visitors to leads via a form. Generally, there are best practices for common page elements that can improve your conversion rates. However,what’s good for the goose isn’t necessarily good for the gander.

Monday, 17 August 2015 15:07

Marketing automation tactics

Marketing automation refers not just to software but to a combination of software, strategy and tactics to attract, engage and nurture leads. Those tactics play out on different channels including your website and social media.

Monday, 17 August 2015 15:05

Tying it all together

Inbound marketing campaigns have a number of elements from blog posts to calls-to-action that need to be tracked in order to achieve success.

Tuesday, 04 August 2015 13:58

Take stock of your photos

There once was a time when finding images for your blog or website or other marketing materials was difficult and costly.

Tuesday, 04 August 2015 13:56

Don’t “Set it and forget it”

Technology is rapidly changing. From our cars to appliances, to communication methods and websites.

Tuesday, 04 August 2015 13:51

PHP mail vs third-party providers

Email marketing is a vital component of inbound marketing and marketing automation. It is cost-effective, cuts through the clutter, and gives leads and customers the information they want when they want it. However, creating great email messaging is only one important step.

Tuesday, 04 August 2015 13:37

Certified!

Have you heard the news? Savoir Faire is now a Certified Agency Partner of @HubSpot!

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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