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Wednesday, 26 April 2017 20:33

MailChimp’s Member Ratings

MailChimp provides a sophisticated way to rate your contacts and evaluate engagement.

Wednesday, 26 April 2017 20:30

Secure ≠ Safe

A “Secure” site is not necessarily a “Safe” site.

Wednesday, 26 April 2017 20:18

Social Image Sizes

Keeping up with all the social media channels, their image requirements and their layout changes can be daunting.

Wednesday, 26 April 2017 20:12

Facebook’s Declining Organic Reach

Facebook’s algorithm changes over the past few years have made it more difficult for business pages to extend their reach organically. But there are things you can do without buying ads.

Wednesday, 26 April 2017 20:09

Comparing Social Networks: Facebook Wins

With so many social media platforms vying for the attention of today’s online searchers, Facebook still wins as the most popular social media networking platform. But that doesn’t mean it’s the only one that matters.

According to Sprout Social, “"Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site.”

Now compare that to:

  • Twitter (24%)
  • Pinterest (31%)
  • Instagram (32%)
  • LinkedIn (29%)

That said, Facebook isn’t necessarily the best at everything. One report said that:

  • 47% of marketers agreed Twitter was the best social media channel for customer engagement.
  • Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.
  • 94% B2B organizations rely on LinkedIn for content marketing and distribution.
  • 100 million hours of video is viewed daily on Facebook.
Wednesday, 26 April 2017 20:07

Social Prospecting “How-To Guide”

Do you want to learn more about using social media to prospect and generate leads for your business?

Wednesday, 26 April 2017 20:01

Don’t Annoy Your Social Followers

Your social followers chose to click “like,” “follow” or “subscribe” because they wanted to know what your brand is doing, and to get access to relevant and useful information. Don’t screw it up!

Wednesday, 26 April 2017 19:46

Hello - Is Anybody Home?

Are you monitoring your social messages? According to Sprout Social, 89% of social media messages to brands go ignored. We don’t think this makes very good business sense.

Wednesday, 12 April 2017 18:04

Showing up for Micro Moments

Customers want what they want, and they want it NOW. Here’s why you should care.

Wednesday, 12 April 2017 17:56

Productivity Tips for Your Workspace

When it comes to setting up your workspace for success, there are many ways to increase your productivity. Check out these tips for doing just that.

Wednesday, 12 April 2017 17:51

The Benefits of Giving Away Free Stuff

If you want to attract more leads, you’ve got to give away something for free. But it doesn’t necessarily have to cost you money, and there are ways to create a win-win situation for you and your potential clients.

Wednesday, 12 April 2017 17:44

SFMC Recommends Google’s Suite of Tools

Did you know that Google is more than just a search engine? Find out what free tools Google offers, and how they can help you increase your website’s rank. (Did we mention they’re FREE?)

Wednesday, 29 March 2017 17:46

Understanding Current Internet Use

More people are using the Internet now than ever. We recently took a closer look at who’s using the Internet, who’s not, and the data behind it.

Wednesday, 29 March 2017 17:37

Video Content For Your Audience

Want to grab your audience’s attention and keep it? By developing the right type of video content during each stage of the buyer journey, you can do just that.

Wednesday, 29 March 2017 17:31

Pros and Cons of Big Data

Let’s talk about the benefits and risks of the big data movement.

Wednesday, 29 March 2017 17:18

Modern Marketing Checkup

Modern marketing is complicated.  Are you doing it right? Maybe it’s time for a quick checkup.

We recommend this fascinating book from a sharp social commentator.

Thursday, 16 March 2017 13:06

Mobile First Looks Good On Your Website

Damn, your website looks good - on every device.

Thursday, 16 March 2017 13:04

Why Should Anyone Care?

Joe Pulizzi talks about creating content that stands out.

Thursday, 16 March 2017 12:50

Content Marketing Ideas for Non-Writers

How to do “content marketing” if you’re not a writer.

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From success stories to recent projects to stuff we find interesting, check out our Points of Interest.

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