Why Invest in Marketing

Why Invest in Marketing?

Does This Sound Familiar?

You had a handle on it at one point. You knew what worked – you ran ads in the industry journal or attended events to meet the right people. Except, it doesn’t seem to be working as well anymore.

Today you’re doing the same things, but they’re not producing the same results.

The days of a proven formula that works like a charm are over. No longer can you allocate 5 or 10 percent of your gross revenue to print ads, trade shows, or pay-per-click ads, and still make progress in today’s marketplace. There’s too much competition; too much has changed.

The evolution of the Internet has revolutionized the sharing of information. It has changed how buyers make purchasing decisions. Today, the first thing consumers do is research the product or service they are seeking: they Google it; they ask their friends on Facebook; and the share their experience on Twitter. In today’s market, word of mouth happens instantaneously.

The first step towards being a player in today’s environment is being found online. But simply having a website doesn’t cut it.

Making an impact in the market means creating opportunities to interact with consumers with regularity.

Marketing is to your Business as Fitness is to your Health

Imagine joining a gym for the first time. You book your initial session with the personal trainer who teaches you some new exercises. The two of you put together a plan for building your endurance and strength. You go regularly for the first month, but over time you find yourself sitting at home on the couch more and more. Fast-forward six months – do you think you’ve achieved your fitness goals?

Marketing is much like fitness. You must attend to it on a regular basis for gains to occur. It must become a part of your business lifestyle in order for long-term consistency to take root. And certainly you need to do something different if you are going to change your position in the market.

Getting active and fit can extend your life and make your remaining years more vigorous. Marketing can do the exact same for your business.

There is no “destination” with marketing, so buckle up – it’s time to embrace the journey!
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