Industry Specialties

 Broad experience, deep commitment

With the evolution of how we use the Internet, the way people browse, research and make purchases has changed dramatically. The internet has become the central source of information for much of our society. However, the way businesses market to people has not evolved to match - and that’s where businesses get stuck.

Professional services is at the core of our economy; there is good news for advanced manufacturing companies; the future looks bright for SaaS companies; and, the hospitality industry may be booming. However, each of these industries needs to do a better job of aligning their marketing, communications and promotional strategies with the way their customers and prospects make their buying decisions. Savoir Faire has spent almost a decade helping companies in these industries do just that.
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Professional Services

It has been said that “America is a service economy with a product marketing model.” While products are tangible, and we can use all our senses to assess them, services are intangible and don’t really exist until after purchase. People may inherently trust products, but they are uncertain when they purchase services so professional services marketing must soothe the “worried soul”.

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Manufacturing

There’s a bright future in the advanced manufacturing industry in New England and huge opportunity for those companies that evolve their marketing to match how people’s research and purchase habits have evolved. The opportunity to gain ground on competitors comes from securing a stronger online presence.
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Software as a Service (SaaS)

SaaS companies are under immense pressure to find and build a customer base quickly, whether to prove business models to potential investors, or to get to break-even. Since these companies - and their customers - are already online, this industry is particularly well suited for implementing inbound and digital marketing strategies.
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Hospitality

In the hospitality industry, audience definition is hugely important to success. Whether you’re marketing to a B2B or B2C audience - or both! Your challenge is multi-tiered and the solutions needed can vary greatly. Implementing a wider breadth of marketing techniques can help ensure success.
Covestor
A&E Roastery
Senior Financial Resources
NHCIBOR
Martel
Axenics